The speaker’s perspective: Soheil Davari, director of accreditations, School of Management, University of Bath, UK What was the aim of your session? “To explore the changing purpose of higher education and what universities should prepare students for in an increasingly complex and uncertain world. Rather than focusing solely on the transmission of knowledge, the session considered how universities can develop students’ judgement and ability to apply what they know. Drawing on practice at the University of Bath’s School of Management, I highlighted the merits of a focus on responsible management and employability skills to help prepare graduates for the realities of work and society.” How can business schools best move with the times? “I believe that business schools need to reassess their core purpose. This is not a simple exercise; it is an intricate process that needs to be approached carefully, with meaningful engagement from staff, students, employers and other stakeholders. However, the need for this reflection is becoming increasingly urgent as we face tectonic changes in technology, society, the economy and the world of work. If universities and business schools fail to adapt quickly enough, they risk becoming increasingly disconnected from society – and, ultimately,
The delegate’s perspective: Jenny Britton, director of executive development, University of Edinburgh Business School, UK What was your top takeaway from the workshop in Dublin? “The topics covered on the day were relevant to our planning around online delivery, learner experience, future partnerships and collaborations, as well as for clarifying our value proposition in a competitive and changing market. “I particularly enjoyed the opportunity to compare notes across the Irish and UK sectors, opening up a rich source of ideas and inspiration for future work together.” clear links between what they are taught and the skills that employers really need. They also want evidence that those skills will be useful in securing and succeeding in employment, as well as a good return on investment within the shortest possible timeframe.” In terms of preparing students for their future careers effectively, which single new initiative are you most excited about and why? “Our project to embed responsible
jeopardising their own survival.” How is the perceived value of a degree changing in the eyes of prospective students? “The perceived value of a degree is changing significantly. With the widespread use of AI, rising living costs and changing employer expectations, prospective students are increasingly asking how the degree helps them in the real world. They want
management throughout the curriculum at every level. We
genuinely believe future leaders need more than technical and employability skills. They need the mindset and capabilities to navigate uncertainty and competition, while making responsible decisions that create value for both business and society.”
28 Business Impact • ISSUE 5 • 2026
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