“100 Product Champion” a great platform for Malaysian co-op products
By : NADIAH KAMARUDIN
Food and beverage products of Malaysian co-operatives have undergone strategic transformation under a program established by ANGKASA called “100 Product Champion”, gradually giving them an identity, and most importantly recognition among national and international consumers.
» Dato’Abdul Fattah Haji Abdullah (second from right) and Deputy President of ANGKASA, Dato’Haji Kamarudin Ismail (second from left) with boxes of co-operative products under “100 Product Champion” program being put into container lorry, ready to be exported to Brunei.
The number “100” is used to symbolize the products under this program have undergone stages of assessment and ultimately have successful in
to change the situation by creating a program that act as a platform for these products.
to the next stage. After a year, 29 Stock Keeping Units (SKUs) were finally introduced as the first batch of
this program and followed by 18 SKUs in 2015. In 2017 and early 2018, five and ten SKUs were launched respectively. Through a collaboration between ANGKASA and Standard and Industrial
fulfilling the criteria that were required and is ready for the market.
As an apex body,
one of ANGKASA’s responsibilities is to “stimulate and develop co- operative business”, as outlined in the National Co-operative
Research Institute of Malaysia (SIRIM), the
» Some of the co-operative products developed under “100 Product Champion” program.
In 2013, ANGKASA began the “collection process” whereby more than 500 types of co-op products from different clusters were gathered to identify the ones qualify to go through
latter will monitor and evaluate the products that have passed the first selection process. Co-operatives will also be assisted by SIRIM to enhance
Policy II (2011-2020). Realizing that it is indeed, a great challenge for the general consumers in the country to accept co- operative products, ANGKASA wanted
59 November 2018 PELANCAR 59 PELANCAR
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