Process flow
Selection (through meeting decision)
Packaging design quality development process
Monitoring and evaluation (SIRIM)
100 champion benchmark rating (for market segments)
Promotion and marketing
Offer and undertaking
Product collection
Selection by criteria
1
2
3
4
5
6
7
8
National • Hypermarkets • Supermarkets • Shops owned by co-operatives
Minutes of board meeting
Packaging
Labeling
Compliance with the conditions
Branding
Implementation process by SIRIM
International • Asia
and terms of participation
Certification and barcode
Printing
Contract with co-operative (if any)
Delivery
Product under “100 Product Champion” means it has undergone stages of assessment and successful in attaining the following criteria:-
OWNERSHIP
COOPERATION • Agreement contract as a distributor or joint venture partner.
• Owned by co-operative or • Owned by members (must have co-operative cooperation) • Can be inherited if belong to members • Recipes can be shared / inherited • Continuous supply of raw materials • Regular quantity per day (non seasonal) • Fixed quality per production • Have number of employees (according to total production capacity) • Have a brand (existing or rebrand) • Hold Intellectual Property Corporation of Malaysia (MyIPO) registration
• Products should be labeled as “circulated by co-operative” or “product of co-operative” (joint venture). • Approval to sign a contract must have a black and white agreement (at least a minute meeting of the Co-operative Board Member. • The duration of the contract is at least three years. • The co-operative agrees to finance the enterprise through the successful application from the Malaysia Co-operative Societies Commission or ANGKASA’s Islamic Financial Institution (KOPSYA). • The entrepreneur agrees to repay the financing (according to the financial method). • Products can be promoted and marketed according to the segments that match their own offerings. • Products can maintain a suitable marketplace. • Products gain an increase demans as well as ongoing production.
PRODUCTION
BRANDING
MARKETING
PACKAGING
• Improved from existing ones • According to market standards (by segment)
LABELING
• Information on raw materials • Nutrition information • Information on chemical substances • “100 Product Champion” label • International language (according to market if necessary)
CERTIFICATION • Food Safety is the Resposibility of the Industry (MeSTI) • Hazard Analysis Critical Control Point (HACCP) • HALAL • Good Manufacturing Practice (GMP) • And others that are appropriate
» Co-operatives participate in food tasting program at local hypermarket
November 2018 PELANCAR
61
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