spotlight on may
T here is no denying the power of social media and the impact that it can have on your brand, as seen in Barry Cox’s article on French’s Ketchup. It is amazing how one simple post can create enough consumer brand support and demand to get a brand back on the shelves of Canadian grocery stores and most likely save an Ontario community in the process. Social medial and digital engagement of customers is no longer an option for business it is a requirement. So if you think that; it is a waste of time, you have nothing to talk about or you think that your customers are not on the internet and social media, you are very wrong. They are there, they are just not looking at you and that can be devastating to your business and brand.
Editor Lee Atwater
Research Team Barry Cox Latasha Hetland Ryan Jacobs Alia Morash David MacDonald
Operations and Production Director Manager Samantha Ford
Office Administrator Kyte Carter
Social mediums are vital to your business and the more channels that you can get your message out to current and potential customers the stronger your brand will be which will have a positive impact on sales and profits.
Webmaster Aaron Allen
If you are not using Social Media to promote your business and brand message now, you need to start, and start fast. You don’t need to know anything about marketing campaigns or PR to do it. Just create an account and commit to posting content. That’s all! Nothing is going to happen without starting and you will open your business up to billions of consumers that are using social media worldwide – proof itself that it’s not that complicated. Remember there is no such thing as posting too much content and you can never use too many channels to send your message. There are some “experts” out there who discourage frequent posts; we say that if people aren’t complaining about how much you post you are not posting enough. When posting, provide information based on what you know and the service your business or products offers. Use tips and insights such as; how to, how not to, what to avoid, how to find the best, what makes it the best, how to fix it, repair it and post what you must know, as this will create interest and promote your knowledge of the sector that you serve. Remember to follow others, as this is the quickest and easiest way to get more followers yourself. Some even follow a competitor or expert in the industry and giving them credit for what they do as you will pick up their fol- lowers as they follow you. No matter how important your position is or how busy your schedule, you must take ownership of your social media presence as it is just as, if not more, important than any other aspect of your business. Yes PR firms and marketing departments are supported by young social media-savvy people, but none of them knows more about your business than you do. They can help create and push promotional content, but your voice is your own. You have to be authentic and many brands miss this. No matter who you are, how old you are or what you do, social medial and omnichannel media can be great for your brand and business, but first, you must get started and get a following and that is where Spotlight on Business can help you. Our entire team of researchers, writers, designers, marketing and production staff all look forward to working with and for you promoting your brand and delivering your message so you can be heard and followed. Use every form of media and content possible: videos, photos, quotes, articles and blogs and the content of others.
Creative & Graphic Design AIDACA Design Team
Contributing Writers Katie Davis Barry Cox Charlene Boyce David MacDonald Andrew Berzins
Sales & Marketing Team Wayne Jacobs Sarah Lajoie
Publisher AIDACA Media
AIDACA MEDIA TEAM
116 Albert St, Suite 200 & 300, Ottawa, Ontario, Canada K1P 5G3 P: 613 699 6672 E: info@spotlightonbusinessmagazine.com spotlightonbusinessmagazine.com
4
SPOTLIGHT ON BUSINESS • MAY 2016
Made with FlippingBook - Online catalogs