“People find it more convenient to shop online, to shop on their phone, to shop from their couch.”
two platforms; one of them is a warehouse logistics and processing platform. It includes inventory management, warehouse management processes, etc. The other platform that we built is called “The Brain.” This platform is software that’s tied into our distributers, our shippers, and all of our sales channels – our website, Amazon, Walmart, and so forth. Within that platform [The Brain] there are algorithms that allow us to process consumer data like shopping patterns so that we are able to price accordingly on each sales channel and kind of take over the health and beauty category.” Vagenas boasts that “Our company morale is to promote from within if possible rather than going out to hire someone new. We’ve never bought a box solution. We build everything in-house. Whether it’s customer service platforms, accounting platforms, logistic platforms, our own internal sales channel, we build it at our own house and I think that’s what makes us unique.” Now that brand recognition is a done deal – the size of your blue and white Pharmapacks parcel, if not its contents, is an instant reminder of their free shipping offer on all orders over $50 – future growth is practi- cally organic. “People find it more convenient to shop online, to shop on their phone, to shop from their couch,” Vagenas says. “We’re taking that pretty seriously and making sure our technology is constantly evolving with the changing in shopping channels. And there are new sales channels opening up literally every month online and we’re ahead of the game a far as understanding the marketplace model, having the technology to fit the marketplace model, and being able to provide sales to customers through the marketplace model.” Looking beyond 2017, Vagenas believes, “If Pharmapacks can continue doing what we’re doing we can possibly reach half a billion to a billion dollars in three to five years. And we really see that happening. Doors are opening for us so we are in a position to do something unique that hasn’t been done before.”
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MAY 2016 • SPOTLIGHT ON BUSINESS
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