Fal l ing In Love Wi th Your CRM System by some of the World’s Leading Pipedrive Users
It happens all the time – sales and business development departments find their CRM too difficult or too time consuming to use, which prompts a decision to switch CRM systems. Once the change is made, management still finds low adoption and reluctance from their teams – claiming that it takes too much time to enter data. Why is this? It’s because the CRM itself is not the problem. It’s how the CRM is configured along with the processes, training and procedures surrounding how it’s used that can make it seem bulky, time consuming and confusing. When the CRM isn’t used , or isn’t consistently used properly, it’s even more difficult to maintain the data accuracy needed for meaningful insights and accurate reporting. In order for your CRM to give you the highest return on your investment, your teams need to love it. CRM needs to be effortless – and data entry does not need to be time consuming!
C o p y r i g h t 2 0 1 9 P e r f o r m a n c e I n s i g h t s
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