1927 MR SELFRIDGE
1896 ROYAL WARRANT
The store was extended between 1925 and 1927 to incorporate the iconic frontage that stands today. American businessman Harry Gordon Selfridge, who had become known for founding rival Selfridges
Whiteleys earned an unsolicited Royal Warrant from Queen Victoria – an unprecedented achievement.The store would later earn another Royal Warrant from King George V.
at 400 Oxford Street in 1909, purchased the store in 1927.
1911 THE MOST BEAUTIFUL STORE IN THE UK Whiteleys was rebuilt after the fire, but after some years and the passing of William Whiteley, a decision was made by the board to move to a new purpose-built store on Queensway, then called ‘Queens Road’.The store was designed by architects John Belcher RA and J J Joass. When the Lord Mayor of London opened the new store on 2 November 1911 in the presence of thousands, it was claimed to be ‘the largest shop in the world’, ‘the most beautiful store in the United Kingdom’, and ‘perfect in every detail of Architecture, Equipment, and Service’’
OSIUM
anded to st ventures ortly after, agency and The store an immense dustries of orld”.
5
Made with FlippingBook flipbook maker