GENERATIVE AI IS HERE
GENERATIVE AI IS HERE
DOES YOUR COMPANY HAVE THE DNA TO MAKE IT WORK?
By Garth Andrus & Ian Lee
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t no time in recent history have we seen a disruptive technology storm into the public consciousness with as much speed and potential impact as Generative AI. The broad-ranging implications of its use and rapidly evolving
structure, policies, governance, leadership actions and more. In our conversations with business leaders there are three key questions at the forefront of their minds: 1) How will GenAI impact my business – from a strategic, competitive and business model perspective? 2) How can I ensure that my organization and my people are ready and enabled to adopt GenAI – in a way that augments and accelerates, without completely disrupting our culture and ways of working? 3) How can I deploy GenAI quickly, safely, and ethically – ensuring that we can take advantage of its capabilities, without compromising privacy, security, and values?
capabilities are simultaneously bewildering, daunting, and inspiring, and will impact organizations across all industries. Generative AI technologies (hereafter referred to as GenAI), like ChatGPT and others, are rapidly changing the way businesses operate, automate, and connect, while generating never-before- seen processes, data, text, images, simulations, and video. Nearly all the attention thus far has focused on exploring these new generative technologies and their use cases - and rightly so. However, now is the time to proactively focus on how your company will get the promised outcomes and value while also managing its risks. GenAI has the capability of changing companies’ processes, business models, work, roles, talent,
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© 2023 Cognixia, Inc.
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