GENERATIVE AI IS HERE
To be very direct, our research in digital transformation indicates it’s very unlikely that many companies have their DNA already tuned and ready to get the promised value and manage the risks of GenAI. To succeed will require specific changes to your DNA - how you organize work, operate and behave as an organization. Most organization’s DNA was not designed with this technology in mind, but it can be adjusted, aligned or recoded to unlock the promise of an exponential technology such as GenAI. The GenAI DNA Framework� presented in this article is intended to help companies reduce risks, increase adoption, accelerate benefits, and achieve the business value desired from GenAI while keeping the frustrations and costs of “random acts of digital” at a minimum. This framework is based on the authors’ research, independently and together, with MIT on digital DNA and digital transformation. It has been further studied and customized specifically for GenAI. In addition, we have woven in our practical experiences and insights helping dozens of Fortune 500 companies around the world make digital, including AI, part of their DNA. Why Now? We believe previous digital transformations were just a warm-up for the impact GenAI will have on business and society. “The shock and awe of this technology is amazing” according to AI researcher, Mike Cook at Kings College in London, “it’s moved so fast that your initial impressions are being updated before you even get used to the idea.” Time Magazine recently noted, “While you’re reading this sentence, artificial intelligence (AI) programs are painting cosmic portraits, responding to emails, preparing tax returns, and recording metal songs. They’re writing pitch decks, debugging code, sketching architectural blueprints, and providing health advice.” Goldman Sachs estimates that “as many as 300 million jobs could be affected by GenAI, while at the same time productivity gains could drive a 7% (or almost $7 trillion) increase in global GDP and lift productivity growth by 1.5 percentage points.” And according to KPMG’s just released study on GenAI, 65% of
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