Funway Product Business Opportunities on a Global Scale
“Through the Cooperative Business Group, ANGKASA is actively focused in introducing and selling these Funway branded biscuits within the domestic market first, before gradually expanding internationally once we are fully ready,” she said. Currently, these OEM products are distributed through strategic partner owned stores and outlets, such as cooperatives, marts, and BA100 outlets across the country. Funway products have also been showcased at events such as the Malaysia International Halal Showcase ( MIHAS) and the Selangor International F&B Expo. ANGKASA planning to collaborate, with the Halal Development Corporation (HDC), an agency under the Ministry of Investment, Trade and Industry (MITI), as part of a Malaysian government initiative to ensure integrated development of the national halal industry. These partnerships, involving several other related agencies, are set to continue until
P roducts under ANGKASA’s ‘Funway’ brand are still in the early stages of being introduced to the local community and are steadily gaining popularity, with the potential to expand into international markets in the near future. According to the Senior General Manager of ANGKASA’s Cooperative Business Group , Puan Nurul Izatee Md Yusoff, the Funway line currently offers 30 SKUs, including ready to eat (RTE) food products and beverages. Among these products are popular biscuits such as corn flavored and hot selling wafer biscuits, as well as mushroom seasoning, mineral water, potato chips in various flavors,anchovy stock cubes, nasi lemak sets, rendang paste, buttermilk paste, sambal paste and aglio olio paste.
5
COOP MALAYSIA UPDATE
Made with FlippingBook. PDF to flipbook with ease