Running a small business means wearing many hats. More often than not, CEOs find themselves moonlighting as marketers, customer service specialists, human resources representatives, project managers, and just about any other job that needs doing. That’s why more and more entrepreneurs are exploring automation to free up their time and focus on growing their business rather than just keeping it afloat. AUTOMATION ON YOUR LEVEL In the past, automated systems were solely within the purview of big businesses. Applications for organization were either too expensive or too wide in scope to fit the needs of smaller companies, but those days are over. Plenty of tools have been developed to help you and your team reduce workloads and run more efficiently, no matter your company’s size. REDUCING THE CHAOS Unless your business is large enough for several project managers, chances are that every employee is responsible for their own organization. This quickly leads to miscommunication, conflicting schedules, and roadblocked projects. Thankfully, many basic functions of a project manager have been automated thanks to applications like Apptivo. With features to track tasks and submit timesheets, this scalable tool allows everyone to stay up to date on the logistics of business and make coordination a breeze. RESPONSE TIME IS EVERYTHING Many small businesses hesitate to bring “bots” into customer-facing operations because they don’t want to lose their human touch. But humans are busy, and an unanswered request for a quote or a delayed response to a question will quickly give current and potential customers a bad impression. That’s why software like Keap exists. Automation Has Come to Small Business LET THE ROBOTS DO IT
GOOGLE ADWORDS — RIP-OFF, OR UNTAPPED OPPORTUNITY?
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notes before you spend a single dime. It will save you a lot of frustration. Here’s the link: Speakeasy.Marketing/ Adwords
Make no mistake — while Google AdWords can indeed be an effective and profitable way to attract more of the cases you want into your law firm, most attorneys who try their hand at it end up getting burned.
For this reason, Richard Jacobs recorded a short podcast a while back to take you through all the things you need to know to make AdWords work for you. If you’re thinking of running ads, STOP. Listen to this podcast and take some careful
REAL SECRETS OF ATTORNEY MARKETING LAW SCHOOL DARES NOT TEACH
Keap allows you to send automated email responses at the first point of contact. This message can be as simple as an acknowledgment that their message was received and will be answered soon. The important part is that your customers are reassured that they are being heard. Far from making your business more robotic, automated tools allow
3rd Edition
• Five new chapters, live chat, the 2019 marketing changes for personal injury attorneys, and more • Completely revised and updated for 2019 • Complimentary copy mailed or emailed upon request
your team to focus on what they do best. That means more time for thoughtful customer service emails, personalized interactions with customers, and well-executed
projects. That’s something you and your clients will appreciate.
Available on Amazon Kindle or by emailing rj@speakeasymarketinginc.com.
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