7
OPINION
Motivational leadership drives loyalty, ownership, and growth by connecting people’s individual goals to the firm’s larger purpose and vision. Inspiring loyalty and driving performance
L eadership is more than setting expectations or tracking performance metrics. It is about understanding people, what drives them, and how to inspire them to align their goals with the broader mission of the firm. When leaders connect motivation to purpose, they don’t just improve output – they build loyalty, create ownership, and cultivate the next generation of leaders.
Duncan Robertson, CPSM
Motivational leadership begins with knowing your team. Loyalty is not automatic; it grows from a sense of belonging and shared commitment. When people feel connected to their team, their goals, and their company, they perform with a stronger sense of ownership. That mindset leads to higher productivity, better client relationships, and long-term retention across the organization. Great leaders also recognize that not everyone is motivated in the same way. Learning how individuals feel valued – whether through words of affirmation, quality time, or tangible recognition – can make all the difference. Emotional intelligence plays a crucial role in this process. By understanding how people think and why they feel the way they do, leaders can
meet them where they are and help them reach their potential. Motivational leadership is not a soft skill. It is a performance strategy that influences revenue, retention, and culture. When people feel seen, trusted, and appreciated, they don’t just stay – they grow, contribute, and lead. RETENTION AND LOYALTY. At the heart of motivational leadership is the ability to create loyalty that extends beyond the job description. Retention doesn’t come from policies or perks – it comes from people who feel a sense of
See DUNCAN ROBERTSON, page 8
THE ZWEIG LETTER DECEMBER 29, 2025, ISSUE 1614
ELEVATE THE INDUSTRY®
Made with FlippingBook flipbook maker