FINAT European Label Forum 2019 Launches New Feature Four relevant topics will be discussed in Copenha- gen, Denmark, at the Converter-only Roundtables, a new feature at the European Label Forum 2019: Sus- tainability & Recycling, Technology Investment, Mar- keting, and NextGen Workforce . These roundtables are an exclusive part of the annual event FINAT for the label industry, which takes place from June 5-7 The Converter Roundtables provide label company owners and managers an opportunity to discuss cur- rent and future challenges and developments with peers from different countries.How are other convert- ers approaching these issues? The four main topics of the new converter round- table feature were chosen based on the results of an online survey among FINAT converter members: Sustainability & recycling Labels and flexible packaging are the “ambassadors of sustainability par excellence” as they are every- where in a consumer’s life. Following the recent pub- lic and EU focus on single-use plastics, might there be a changing attitude toward the sourcing of compos- ite packaging materials by brand-owners and retailer private brands? What are the industry experiences in proactively offering recycling solutions to the market? Technology investment Being able to produce digitally printed labels is more and more becoming a vendor requirement from the part of the brand-owners. Whilst the increasing de- mand for ever shorter runs, variable information and personalised branding is evident, the inherent overca- pacity is also a business risk on top of the investment costs for digital label printing equipment. How are la- bel companies handling this dilemma? Marketing Label procurement is no longer only a matter of personal relationships between buyer and seller. Pro- curement departments have been centralised, being increasingly carried out via electronic tenders. In gen- eral, the way of marketing has changed with the dig- ital world. How are in overall terms label companies adapting their marketing strategy? NextGen Workforce Recruitment and retention of young talent are among the top 3 challenges for business leaders in the Euro- pean label industry.The participants of the roundtable will discuss the industry best practices in bringing in the next generation of talent and what the label in- dustry can do to ensure the alignment of education systems with the changing skillset.
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