riding, and they’ve had so much fun. Our park provides people of all ages with fun, happy, enjoyable experiences. They can spend time together with friends or bonding as a family and having fun. My job means a lot to me because I get to provide those kinds of experiences.” Just because everyone wants fun in their life doesn’t mean it’s easy to sell. As a matter of fact, one of the target demographics for Tiffany’s sales team is companies with low morale, which can be challenging to generate a meaningful dialogue with. “We work with companies that are suffering from low morale, high turnover, low productivity, and high burnout and are tired of the daily grind. We want to create wonderful cultures that promote loyalty and happiness, but maybe they lack the time or expertise to plan great events,” Tiffany explains. Fun might sound like a complicated concept to sell, but if you ask Tiffany, that’s not the nature of their business. “We sell so much more than fun. It’s about boosting morale, bonding, and friendship, all of which goes to the bottom line and increases productivity.” SELLING FUN
To sell more than fun, Pat reached out to Sandler Training over a decade ago with the objective of empowering his team. “It all started with doing a 360 Review with my managers. We brought Sandler in to do this program with our management team, and it was a growth experienced for everyone,” he says. The managerial training was just the beginning of our relationship. We started working on sales training, and the rest took off. “Managerial training evolved into our sales department. We’ve grown that department from two people to nine.” Pat says. years, Tiffany can testify to the impact she’s seen from Sandler Training. “I’ve had the privilege of going through the management course for two years. What I love about it is that it taught me how to measure, manage, and train my team to have the skills they need to be successful.” All of that starts with making sure you’re operating proactively as a leader. “Sandler teaches us that our whole job as sales managers is to make sure everyone’s head is screwed on straight. We need to address small problems before they become big problems,” What we teach in these courses goes far beyond just tangible sales strategies. Our objective is to get straight to the heart of strengths and weaknesses. “I was very reluctant to engage in conflict. It made me ill,” says Tiffany. “Having to worry about making someone feel bad or embarrassed just isn’t like me. Over two years, we worked through having corrective conversations with someone.” Learning something new and putting it into action are two different ideas that often get lumped together. Just because you learn something new doesn’t mean it always translates to results. It takes SANDLER STEPS IN Having been with Roaring Springs/Wahooz for 18
explain what keeps them focused on entertainment. “We don’t put a ride in we haven’t experienced. I travel around the country trying out different rides, and that’s one of the best parts of my job,” Pat says. If Roaring Springs has that job opening anytime soon, sign us up. Though a job with Tiffany sounds pretty great too. “We have incentives with our team that are worked into the strategic plan. We do zip lining, dinners, and other fun activities. We need to practice what we preach. If we want others to have fun, we’re going to have fun ourselves,” she says. Working on the ground floor of these projects gives Tiffany a unique perspective on fun. “Just the other day, we had folks come in from an assisted living facility. It was on their bucket list to ride go-karts, and they had a blast. When they were done, they wanted to do everything else, so they went through the whole park. I came to learn that this wasn’t an isolated incident. They classified themselves as adrenaline junkies. Many of them have gone skydiving, zip lining, and horseback
(208) 429-9275 | 5
Made with FlippingBook - professional solution for displaying marketing and sales documents online