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SUPPLY CHAIN TRANSFORMATION: GUIDE FOR SUPPLIERS
To truly transform into an integrated model that drives omnichannel growth, new ways of working are required within Ahold Delhaize USA companies and with supplier partners. Each of Ahold Delhaize USA’s companies is committed to the success of the transformation. Brand category teams continue to serve as your contact for their brand’s unique merchandising and retail strategies and decisions. Other topics, however, are now unified into new models of collaboration supported by all companies to enable stronger partnerships with suppliers and greater ease of doing business. SUPPORT OF ALL AHOLD DELHAIZE USA COMPANIES
“Above and beyond all benefits, in my mind, is simplicity of engagement. Having the distribution network managed completely in-house will greatly simplify the way our companies collaborate on supply chain solutions. It will also enable the efficient identification of solutions that will ultimately improve the customer experience for Hannaford and each of Ahold Delhaize USA’s local brands.” Peter Forester, Senior Vice President, Merchandising, Hannaford “Having clear line of sight to key metrics such as inventory levels, in-bound and out-bound volumes, and demand planning enables Food Lion to serve our customers using real-time data. This visibility and flexibility enable a nimbleness that is critical in today’s environment. As I look ahead, an integrated supply chain will allow the brands to leverage assets across the East Coast, improve service levels and product availability for customers and will make the “When the supply chain is integrated, the benefits this will yield, not only to The GIANT Company, but to our vendor partners, will be game changing. The strategic advantages this transformation will afford energizes me the most. I envision a world that will enable The GIANT Company to be much more nimbler and more responsive to the evolving needs of our customers.” John Ruane, Senior Vice President, Merchandising, The GIANT Company “What excites me the most about this work is the direct connection and collaboration Giant Food can achieve, especially on planning and measuring execution. COVID-19 is a great example of how multiple parties slow down the ability for us to quickly pivot, leverage our network and serve our communities. Our move to self-distribution will not only make Giant Food more responsive and more effective in the future, but will also enable Giant Food to deliver on our promise to our customers of Fresh & Full every day.” Tonya Herring, Senior Vice President, Merchandising, Giant Food companies of Ahold Delhaize USA easier to work with day in and day out.” Geoff Waldau, Executive Vice President, Merchandising, Food Lion “When you think about the omnichannel experience, it’s not just about shopping online or on your mobile device. It’s the integrated customer experience – where they are connected to their local brand and get the same personalized experience on their phone, on the web and in stores. At the heart of delivering that is the supply chain. This transformation sits at the center of Ahold Delhaize USA companies’ abilities to thrive in an omnichannel marketplace.” Bobby Watts, Head of eCommerce Merchandising, Peapod Digital Labs “Over the past three years, Ahold Delhaize USA companies have been on a journey that began with one of the most successful merger integrations in the grocery industry. We stood up great local brands and services companies to continue to deliver for customers locally and began work to leverage collective size and scale. Now, we’re in the next phase of our transformation: becoming leading omnichannel retailers. We won’t achieve our ambitions to deliver whenever, wherever, however a customer wants to be served without you. Together, we have tremendous opportunities to grow jointly, collaborate more closely, and work wisely so we can focus more on strategic win-wins.” Dave Bass, Senior Vice President, Omnichannel Merchandising Support, Peapod Digital Labs “Ahold Delhaize USA companies already run one of the most expansive supply chains on the East Coast. We’re scaled and we’re continuing to grow. That scale brings tremendous opportunities. But to bring these new opportunities to life, we need to think – and operate – in new ways to realize the potential for mutual growth with suppliers that this transformation brings.” Lee Nicholson, SVP, Procurement, ADUSA Procurement and Lead, Self-Distribution Implementation
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