Georgia Hollywood Review March 2020


Looking Under the Rock By Connor Judson Ga r re t t

Photo by Chanda Williams

I always looked under the rocks and learned there’s always more than you expect to find. Stay curious.

Ledoux also credits Georgia as one of the keys to her inspiration. “Every day my kids want to go down to the creek behind the house. When we go down there something magical happens. They slow down. They’re more mindful of the sounds. I created a whole show about this creek behind our house. I want to get kids outside again and looking under rocks,” says Ledoux. “That’s what I did growing up. I always looked under the rocks and learned there’s always more than you expect to find. Stay curious. I’m still just a big kid. Kids are innately curious and that’s something as adults we can re-learn from them. They pick up a leaf and become enamored with it. I have that same interest and sense of play and I’m more passionate about what I do than ever since making this my home.” Ledoux expresses that curiosity in her storytelling. “I come by this artform honestly because my mom used to put stories on flannel boards and my father had polio, so he used his imagination to escape his reality sometimes,” she says. “My partner Chris has that same wonderful sense of adventure and the same goals and dreams. We both want to tell great stories that are also good for humanity.” Currently, Ledoux is focusing on creating original content. “Some of them are kids’ preschool shows, one of them is in that Stranger Things young adult vein, and another is an adult property. One of the things I noticed while watching Sing and Trolls is how important the soundtrack is to the movies. That’s something I felt like was really missing in television. It really clicked seeing The Greatest Showman . Kids and parents enjoyed it equally,” explains Ledoux. “I linked up with composer Andrew Kurtz to create original soundtracks to go along with the original content of the episodes. Each episode has two songs scored by Andrew, so by the end of the season, you have a full album. When the decorated producer is asked what’s next for her, she pauses as if she’s preparing to manifest her dream. “I want to make a movie with my husband, a film that’s completely shot in Georgia and brings along all the wonderful and talented people I’ve gotten to work with.”

that she could tell this is where I’m supposed to be. I went on to work with her at Hasbro and sort of fell into kids TV. While I was doing that, I began doing voices as well.” Ledoux has remained enam- ored with producing content for kids, a passion that’s earned her the credit of having produced Amazon’s first greenlit show Tumble Leaf. Ledoux says, “That was my first time diving into full-scale production. I helped develop the show through each stage. It was amazing because we were all learning what budget we had to operate with and what the implications of streaming were. At the time, those technologies were still fairly new. I made some incredible friends during that project like Kelli Bixler who owns the stop motion studio BixPix.” Though Ledoux grew up in Southern California in the San Fernando Valley, she came into

Genevieve Ledoux

E mmy-winning producer Genevieve Ledoux has spent the better part of a decade developing children’s content for film and television. The self-proclaimed valley girl has worked in development and production for clients such as Disney, Amazon, Mattel, MTV, Hasbro, Cartoon Network, Warner Brothers, and many others. “I started off working as an interior designer for my father who was an architect. My sister happened to be working for the nanny of the vice president of Warner Brothers. I told her, ‘You gotta get me in so I can pitch my shows’,” says Ledoux. “I had a crazy idea for a show for Adult Swim. The VP didn’t take the show, but she asked me to come work for her as her assistant. She said

her own in Georgia alongside her visual effects supervisor Chris Ledoux, whose resume includes working on the special effects of the critically acclaimed Pan’s Labyrinth . “When Chris proposed moving to Georgia it was a firm no from me. But I fell in love with the trees and the people are so nice down here. Maybe from that extra oxygen,” she jokes. “I found family in the business here as opposed to just friends like it was in Los Angeles. Everyone is coming to Georgia because you can build a life and genuine connections. Because the industry is younger here, there’s a sense that we’re creating it together and I’ve met countless community leaders who advocate for people who are trying to make their way in this business.”

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