Twin Cities PBS
TWIN CITIES PBS Est. 1957 • tpt.org Saint Paul, MN
IMPACT STORY
Twin Cities PBS & Legacy Funding Amplify Minnesota Music
Season 4 of Stage , an original music series produced by TPT, celebrated Minnesota’s vibrant music scene through a powerful partnership with The Current from Minnesota Public Radio, the state’s leading voice for independent music. Together, the two organizations connected audiences across airwaves, stages, and screens—bridging public television and public radio in new and meaningful ways. Over the course of six sold-out live tapings at First Avenue’s 7th St Entry, more than 1,000 fans experienced Stage firsthand in the summer of 2024. The partnership extended beyond the stage, with
“ Stage is really tremendous this season. And the B-roll of Minneapolis is amazing!!!!” – YouTube viewer
As Minnesota continues to evolve, Twin Cities PBS (TPT) leverages Legacy funding to reflect the stories, cultures, and experiences that define our state. This support empowers us to produce original content that celebrates Minnesota’s past and present while engaging audiences in meaningful new ways. We build partnerships that extend our reach, elevate local voices, and make public media accessible across platforms. Legacy funding enables TPT to connect with Minnesotans wherever they are and however they choose to engage — strengthening community through storytelling, innovation, and shared discovery.
The Current promoting the series across on-air segments, social media, and “The Local Show,” where each Stage episode was featured as an audio experience. A co-hosted premiere event in TPT’s Studio A drew 170 guests for live performances and conversation, cementing Stage as a centerpiece of Minnesota Music Month. Across digital platforms, over 120 social posts—21 of them collaborations with The Current, First Avenue and featured artists—generated more than 770,000 video views and 22,000 engagements. The campaign’s reach was amplified by a Spotify ad series that connected with over 80,000 unique listeners, demonstrating how strategic collaboration can extend public media’s impact well beyond the screen.
Expanding Reach and Relevance
Inspiring Curiosity at Every Age
Deepening Community Connection
Legacy support fuels TPT’s bold, audience-first approach to storytelling. Relish Season 6 captured the curiosity of epicurious Midwesterners through food, culture, and conversation—sparking thousands of new streams and social engagements through partnerships with Minnesota Monthly’s annual GrillFest event and local influencers. Stage Season 4 connected TPT with a new generation of music lovers through a collaboration with The Current from Minnesota Public Radio and vibrant social storytelling that positioned TPT as a cultural hub for Minnesota music.
Through Legacy funding, TPT creates content and resources that spark discovery, creativity and growth for learners of all ages. Our enriching storytelling reaches preschoolers just beginning to explore the world, students finding their voice and lifelong learners eager to deepen their understanding of Minnesota’s history, culture and ideas. Whether in classrooms, libraries, or living rooms, TPT connects dreamers and doers with opportunities to learn, imagine and take part in shaping a more informed and inspired Minnesota.
Through events, partnerships, and
collaborative storytelling, TPT uses Legacy funding to strengthen ties between creators, audiences, and community institutions. Stage live tapings, Relish cooking classes, and special screenings for Broadcast Wars and Remember the Magic brought Minnesotans together to celebrate local artistry and shared heritage. By fostering spaces where audiences experience their stories firsthand, TPT continues to build lasting relationships that amplify trust, belonging, and public value across Minnesota.
Through this creative partnership, TPT and The Current turned Stage into a statewide celebration of artistry, community, and the unmistakable sound of Minnesota.
“This season of Stage has been fascinating... such high-quality programming.
Really proud to be a Passport member.” – YouTube Viewer
“I love the Stage series! More content like this. 💗 ” – Instagram follower
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