Twin Cities PBS
On YouTube, viewers flooded the comments with personal stories and gratitude:
Events & Engagement
“How amazing that this shows up in my feed when I was talking about this very thing with my now adult children. They got to go, my youngest only once, and me many many times with my mama who passed away many moons ago. Such happy fond memories and traditions. Thank you for this wonderful Christmas gift.” “Thank you so much Twin Cities PBS for making this fantastic memory for us. Thank you also to ALL of the artists, designers, storytellers, costumers, animatronics, and ALL of the staff who ever worked on the 8th Floor stories! You gave decades of us such magical memories. You truly are all magicians!”
To support Season 4 of Stage , Twin Cities PBS partnered with The Current to boost promotion and expand audience reach through on-air and online ticket giveaways. The partnership featured a high-energy premiere event on April 7, 2025 in TPT’s Studio A, attended by 168 guests. The night included a live acoustic set by Kiss the Tiger, a conversation moderated by The Current’s Zach McCormick, and a special season preview. The event built excitement among local artists and music fans, highlighting TPT’s commitment to Minnesota’s vibrant music scene. Because 45% of attendees had never before attended a TPT event, the party proved to be an enticing way to introduce them to the work we produce. The Stage Season 4 campaign was a high-energy, year-long celebration of Minnesota’s music scene that seamlessly blended live events, strategic partnerships, and multi-platform storytelling. Anchored by a collaboration with The Current during Minnesota Music Month, the campaign united broadcast, streaming, social media, and live experiences to expand awareness and deepen audience engagement. Six sold-out tapings at the 7th St Entry drew more than 1,000 attendees, while 123 social posts—including 21 collaborations with artists and partners—generated over 770,000 video views and 17,000 engagements. Four full-length episodes earned more than 54,000 YouTube views, with additional audiences reached through broadcast, the PBS App, and a Spotify campaign that engaged 80,000 unique listeners. A segmented email campaign to 6,600 local music fans achieved open rates above 50%, underscoring strong brand affinity. Through vibrant storytelling, bold creative, and authentic community connection, Stage Season 4 positioned TPT as a hub for local artistry and reaffirmed its role as Minnesota’s stage for discovery and inspiration.
Distribution & Reach
Platform
Reach (July 1, 2024 – June 30, 2025)
Broadcast
1 episode broadcast | 9 hours broadcast | 82,297 views
Streaming
1 episode available | 1 hour available | 33,529 streams
Social Media
22 posts | 12,719 video views | 10,631 engagements
Education
The Lifelong Learning team created a viewing guide and discussion questions intended for use in informal learning settings such as community centers for seniors and adult basic education programs to be published on TPTLearn.org (3 resources total). The resources will continue to be shared in the next biennium, including activation with community partners participating in our Viewers Like Us Clubs.
Impact
In post-event surveys, attendees of the live tapings and premiere expressed appreciation for the opportunity to experience and support local music in community with others. The events offered a space to discover new artists, celebrate familiar ones, and connect with fellow music enthusiasts. “We love listening to live music and love supporting our local TV and radio stations. When the three things lined up, it was a no-brainer.” – Premiere event attendee “I appreciated experiencing local artists that I wasn’t completely aware of and sharing the live music experience with others (creating friendships with other music enthusiasts).” – Live filming attendee Viewers also expressed gratitude that the intimate look at the musicians and their music was available for free and commented on the high production value of the series.
Stage Season 4
Premiere Date: April 6, 2025 Format: 6 x 60-minute episodes
Description
From Funk to Americana, Soul to Rock and Roll, Stage gives viewers a front row seat to captivating performances by Minnesota’s favorite musicians, and the musicians they want you to know about. Each episode features an intimate, exclusive performance intertwined with entertaining and sometimes surprising storytelling, giving audiences unique insight into the artists’ lives and music—all recorded live at the legendary 7 th St Entry. This season included six hour-long broadcast episodes, as well as digital performance clips and short social media optimized reels. New this season, a partnership with 89.3 The Current provided opportunity for Stage episodes to also be broadcast on the radio.
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