Twin Cities PBS
Vertical Videos
M Exhibition - Here, NOW - Leya’s Exhibit | November 1, 2024 Today marks the beginning of Native American Heritage Month, and “Water is Our First Medicine” by Twin Cities PBS producer Leya Hale serves as a powerful tribute. This 8-minute video — part of the Minnesota Museum of American Art’s “HERE, NOW” exhibit — weaves together Dakota, Anishinaabe, and Ho-Chunk voices and teachings about water as a source of life and guidance, passed down through generations. Virginia Lane | November 11, 2024 On this Veterans Day, we honor the courage and resilience of veterans like Virginia Lane — trailblazers who broke barriers and served with unwavering dedication. Walking Through Dakota History | November 14, 2024 During Native American Heritage Month and beyond, remember: The streets all around us carry the living history of the Dakota people. Places like Kaposia, once a vibrant Mdewakanton village along the Mississippi, tell stories of resilience despite forced displacement — memories that endure and remind us that Dakota history is still being made today. Die Volkszeitung Scam | November 30, 2024 From German headlines to a criminal con: Meet the guy who bought a newspaper with imaginary money and turned it into a $2M scam. Turns out, ‘Die Volkszeitung’ had quite the plot twist. Broadcast Wars Video 1 | December 5, 2024 Throwing it back to iconic newsroom looks from the 60s, 70s, and 80s! Bold shoulder pads, power suits, and retro vibes recreated by our spring 2024 history production intern @iamaaliyahdemry. Don’t miss the drama behind the style — stream Broadcast Wars on the @pbs App now! Nimrod | December 9, 2024 Did you know “nimrod” used to mean something very different? This tiny Minnesota town has a name rooted in the Bible, but thanks to a Looney Tunes episode, the word took on a whole new meaning. Discover how Nimrod, Minnesota, turned into a reminder to never judge a town — or a name — too quickly.
Remember the Magic/Hollidazzle | December 20, 2024 From the glow of twinkling lights on Nicollet Mall to the heartwarming treasures of the Dayton’s Holiday Market at @daytonsproject, every moment at @holidazzlempls reminded us of the magic, joy, and togetherness this season brings. Wherever and however you celebrate, happy holidays from us to you! Minneapolis’s Moonlight Tower | December 23, 2024 Did you know Minneapolis once had a second moon? Well, sort of. In 1883, the city built a “moonlight tower” to light up downtown with eight massive electric lamps! Though it didn’t last long, it was a bright idea that made history. Remember the Magic: Creepy or Cute? | December 26, 2024 Dayton’s holiday shows were a cherished tradition, but but let’s be real, some of those animatronics were giving creepy cute. Watch our new documentary Remember the Magic to relive the Dayton’s magic and memories. Cooper Theater | January 11, 2025 One of only three in the world, the Cooper Theater was built for groundbreaking Cinerama. Today? It’s a daycare. Learn more in Lost Twin Cities - The Cooper Theatre, streaming on the PBS App. The Somali Museum of Minnesota | January 13, 2025 Who needs the gym when you’ve got dhaanto? Twin Cities PBSs’ digital producer stopped by the Somali Museum of Minnesota, learned some camel-inspired dance moves, and found out why this museum is a global cultural treasure. Spoiler: It’s got more than just cool moves! Art Shanty On Ice | January 30, 2025 Two more weekends of the 2025 Art Shanty Projects bringing art, performances, and chilly creativity to the ice at Bdé Umáņ Lake Harriet! Only in Minnesota can a frozen lake become an art gallery, dance floor, and pop- up yoga studio all at once. Clarence Wigington - St. Paul Ice Palaces/Architects | February 2, 2025 Clarence Wigington didn’t just design buildings — he built legacies. 🏛 As the nation’s first Black municipal architect, he left his mark on St. Paul, from fire stations to ice palaces.
Premiere Date: September 19, 2024 Format: 50 x 2-min vertical videos (length approximate)
Description
Vertical videos are stand-alone pieces of content that are produced specifically for distribution on social media platforms including Instagram, TikTok, and YouTube. Utilizing trending audio, explainer style, listicle, or other social-friendly formats, these videos are intended to reach audiences on the platforms in order to enhance their understanding of and appreciation for Minnesota’s arts, culture, and history. This body of work represents a mix of videos produced in alignment with a long-form piece of content, for example Stage or Broadcast Wars , and videos that offer a self-contained story.
Impact
The intention of our vertical video work is to share stories of Minnesota with audiences who are younger than the viewers who typically find us on broadcast and the PBS App, with the hope that, by publishing to the platforms they use most, they’ll be led to discover our larger body of Legacy- funded work. Beyond views, we often see active engagement through comments on these videos.
Distribution & Reach
Platform
Reach (July 1, 2024 – June 30, 2025)
Streaming
50 episodes available | 1 hour available | 779,838 streams
Social Media
169 posts | 3,040,882 video views | 208,691 engagements
Episodes
Minnesota’s Capital Was Once Named After a Bootlegger | October 12, 2024 From “Pig’s Eye” to “Saint Paul” — the name of Minnesota’s capital has a wild history. Ever heard of the bootlegger with a bad temper and a missing eye who gave our city its original name? Here’s the story! Lost 40 | October 22, 2024 A happy accident left Minnesota’s Lost 40 untouched, and now these towering pines stand over 100ft tall! Willie Mays | October 25, 2024 Honoring the legacy of Willie Mays, the “Say Hey Kid,” and his unforgettable impact on Minnesota’s baseball history. As the MLB World Series heats up, we remember the legends who paved the way. Rest in peace, Willie.
Talk Like a Pirate | September 19, 2024 Arr, it’s Talk Like A Pirate Day, mateys! Did ye know MN had its own timber pirates back in the day? Minnesota’s Metal History | September 30, 2024 Minnesota’s history is more metal than you think. Indigenous communities here turned glacial copper into tools and jewelry, making Minnesota a hub of early innovation. 2024 Fall St. Paul Art Crawl | October 4, 2024 Experience the 2024 @stpaulartcollective Fall St. Paul Art Crawl, where artists and our local community unite to celebrate creativity across 30 gallery locations in ten St. Paul neighborhoods.
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