Lakeland PBS
Unicycling: More Than A Wheel
Impact
Creating and distributing Lakeland (YouTube) Shorts offers a powerful way to expand its reach, attract younger and new audiences, and drive engagement with its broader mission. By repurposing existing high-quality content into short, digestible clips, Lakeland PBS can boost its discoverability, relevance, and impact without requiring significant additional resources while highlighting topics of the arts, music, and history from its longer form broadcast content.
Premiere Date: May 8, 2025 Format: 1 x 30-minute documentary
Description
Distribution & Reach
Follow the fun of competitive unicycling during the 21st Unicycling World Convention and Championships hosted in the vibrant, welcoming community of Bemidji, MN. Better known as Unicon, this event brings together a global community of unicycling enthusiasts who share their talents and skills through competitions and camaraderie during two weeks of unicycling events and activities.
Platform
Reach (July 1, 2024 - June 30, 2025)
Streaming
13 episodes available | 0.25 hours available | 13,528 streams
Impact
Social Media
10 posts | 14,442 video views | 377 engagements
This project exposes viewers to different locally active recreational sports groups that they potentially wouldn’t have otherwise known about. By producing and distributing this content via broadcast and available for free online, it further intends to inspire individuals to pursue or continue their own hobbies regardless of skill level and educate the audience about hobby groups locally and globally.
Segments
Ice Fishing Extravaganza in Brainerd, MN | Episode 1601
Inspiration Peak in Perham, MN | Episode 1605 Take a road trip to Ottertail County to take in panoramic views from the highest point. ITOW Veterans Museum in Perham, MN | Episode 1606 In Perham, Minnesota there’s a unique “In Their Own Words” Veterans Museum. Trolls by Thomas Dambo in Detroit Lakes, MN | Episode 1607 Danish sculptor, Thomas Dambo, created a display of the greatest number of troll sculptures in the world, made totally of recycled material. Sourdough Magic | Episode 1608 Just add water, flour, and sugar and wait for the magic of sourdough bread. Mountain Biking in Cuyuna, MN | Episode 1609 Aaron Hautala takes us down the dirt path of the Cuyuna biking world.
Lake Water Quality in Minnesota | Episode 1610 Volunteers from across Minnesota assist the Minnesota Pollution Control Agency in monitoring the quality of the state’s lakes and streams. Lakes Bluegrass Festival in Pine River, MN | Episode 1611 Discover the joy of good old bluegrass music coming out of the rolling hills each August near Pine River, MN. Northwoods Writers Conference in Bemidji, MN | Episode 1612 Novice writers find camaraderie and mentorship from seasoned, internationally published writers. County Fair Judging | Episode 1613 Follow participants with their arts, crafts and animals, hopeful for the grand champion ribbon through the county fair judging system in Minnesota.
Distribution & Reach
In northern Minnesota, ice fishing is a way of life for many people, and each year the Brainerd Jaycees Extravaganza brings enthusiasts onto the frozen waters for competition and camaraderie. Opportunities for All Abilities in Park Rapids, MN | Episode 1602 Individuals with disabilities are learning how to weld and create art with the assistance of the Hubbard County DAC. Iron Sculptor in New York Mills, MN | Episode 1603 A local metal sculptor creates large yard art through the bending, cutting, and welding of all types of metal. Crop Art in Hackensack, MN | Episode 1604 Local artist creates beautifully detailed portraits out of little tiny seeds.
Platform
Reach (July 1, 2024 – June 30, 2025)
Broadcast
1 episode broadcast | 5.5 hours broadcast
Streaming
1 episode available | 0.5 hours available | 323 streams
Social Media
3 posts | 1,900 video views | 304 engagements
Lakeland (YouTube) Shorts
Premiere Date: July 1, 2025 Format: 13 x 60-second videos
Description
60-second online-exclusive (YouTube) videos highlighting our longer format Legacy-funded productions on music, art, culture, and history.
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