MPTA Legacy Report 2025

Pioneer PBS

Wheels

REPORT ON GRANTS TO PUBLIC TELEVISION IN SFY25

Premiere Date: April 5, 2025 Format: 8 x digital only shorts

For Period: July 1, 2024 – June 30, 2025

Description

129D.18 GRANTS TO PUBLIC TELEVISION

A final installment of Wheels with stand-alone digital additions to Wheels: Classics and Collections . Eight 5 - 10-minute digital shorts showcasing the love of cars around western Minnesota. From the Swift County Fair car show in Appleton, to Waterama in Glenwood, to Chokio car show, to Benson’s Kid Day car show and Alexandria’s car show.

Article 4 Sec. 7 Subd. 4. Reporting. A public station receiving funds appropriated under this section must report annually by January 15 to the commissioner, the Legislative Coordinating Commission, and the chairs and ranking minority members of the senate and house of representatives committees and divisions having jurisdiction over arts and cultural heritage policy and finance regarding how the previous year’s grant funds were expended. In addition to all information required of each recipient of money from the arts and cultural heritage fund under section 3.303, subdivision 10, the report must contain specific information for each program produced and broadcast, including the cost of production, the number of stations broadcasting the program, estimated viewership, the number of hours of legacy program content available for streaming on websites, and other related measures. If the programs produced include educational material, the public station must report on these efforts.

Distribution & Reach

Platform

Reach (July 1, 2024 – June 30, 2025)

Streaming

8 episodes available | 47 minutes available | 283 streams

# of Stations Broadcasting Program

Educational Materials Created

Hours Available for Streaming

Estimated Viewership

Project

Format

Social Media

18 posts | 1,953 video views | 42 engagements

13 x 30-min weekly episodes 1 x 30-min documentary 1 x 30-min documentary 1 x 60-min documentary 8 x 5 to 10 min. digital shorts

2

710,373

6.50

-

Postcards

5

613

0.50

-

Prairie Yard & Garden

A Life in Motion: Alec Majerus

1

9,270

0.50

-

Landmarks: Backroads and Byways

1

3,469

1

-

-

283

0.75

-

Wheels

1 x 30-min documentary 1 x 30-min documentary

Warriors Path: Drew Brockman

1

947

0.50

-

Benson Kid Day Car Show

1

312

0.50

-

Steel, Salt, Crash & Salvage

Prairie Yard & Garden: Cherrywood Held in Minnesota: MN POW Stories Greater Good: Mission of a MN Family

1 x 60-min broadcast

1

149,533

1

-

1 x 30-min documentary

2

N/A

0.50

-

Estimated Viewership includes video views from streaming apps, station website, YouTube, and social media.

96

97

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