WORKING TOGETHER TO CREATE A WORLD WHERE UNDERAGE DRINKING ENDS, AND LIVES DON’T.
A sticker shock program is a great awareness project to inform people about the laws surrounding underage drinking. Stickers are placed on packages of alcohol indicating that it is illegal for adults to purchase alcohol for minors. These stickers may also be placed on the alcohol advertisements on store windows and doors or other alcohol displays. All is done with the full support and partnership of the retail establishment. The goals of a sticker shock program: • Create awareness about laws concerning underage drinking • Establish a relationship with retail stores • Publicize your group’s activities • To change perceptions about purchasing alcohol for minors and encourage more adults to obey the underage drinking laws
What you will need: • Stickers • Permission from either individual stores • Press Release
Timeline • After obtaining permission from distributors or stores and acquiring the stickers, organizing sticker shock shouldn’t take more than a week or two to complete. How to carry out a sticker shock program: • MADD will work with the group leader to order stickers. If you are doing this activity at multiple locations, be sure to plan your order accordingly • Group Leader will supervisor one or more of the teens as they approach and obtain approval from alcohol distributors or individual stores to place stickers on alcohol packages • Determine time and date for project • The group leader will reconfirm two (2) days in advance or assign this task to a teen • Teens must be respectful and courteous when working inside a place of business • When placing stickers make sure to not cover up the Surgeon General’s warning, UPC bar code, or name of product. Also, make sure stickers face outward on the shelves • Select stores that are considered safe. Never go into places where security is questionable. • Provide certificates of appreciation or plaques for stores/distributors
MADD Power of You(th) : Activation Toolkit STUDENT LEADER
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