LOCAL ONLINE MARKETING With Facebook Groups, Nextdoor, and Waze
more groups by searching your city on the Facebook platform and seeing what local groups show in the search results. Keep joining relevant groups and repeat as above.
Online marketing has a lot of advantages. It’s relatively inexpensive, easy to track, and a great way to reach patients who spend a lot of time in front of screens. Practice owners looking to leverage social media in their area can turn to three social media channels that will allow them to build a reputation as the local physical therapy expert in their area.
NEXTDOOR Nextdoor is even more hyperlocalized, and in order for users to join the network, they need to verify residence at a given address. Due to the extra authentication, when you are active on Nextdoor, you can be certain you’re reaching actual residents. But the popularity of Nextdoor can vary by city or town. You’ll want to see how active the network is in your area before committing a portion of your marketing to it. If Nextdoor is popular in your neighborhood, remind your patients to recommend your practice to other residents through the app. Nextdoor does have some advertising options, as well. While not the overall strongest contender for some practice owners, it can be a viable option if you do proper research.
FACEBOOK GROUPS There are many ways to use Facebook, and one way is to get active with local Facebook groups. First, identify which groups are most beneficial for you to
WAZE Did you know you can put a billboard inside an app? That may sound crazy, but in a world where so many drivers use the Waze app, advertising on Waze instead of on street signs can put a lot of eyeballs on your practice in a hurry. The company also provides analytics on your ads, which can help you better strategize how to
join. Then, request access if they’re private groups, and once you’re in, identify the influencers of the group and start making yourself useful to them. Don’t just promote yourself — write informative posts, answer questions that are relevant to your skill set, and share any upcoming events with the group, as well. And you can always discover
reach potential patients. If your practice is near a busy road, it’s an affordable option to keep your name in front of a lot of commuters. You can learn more about this affordable advertising option at Waze.com/business.
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EXTRA TRAINING FOR YOU 3 Keys to Improving Profitability in Your Practice
4. KEEP YOUR COMMITMENTS. It’s such common sense but so rare! If you follow through with your commitments, you’ll quickly earn a physician’s trust. Why? Because so many don’t keep their commitments. If you fail to follow through on the little things, how do referring physicians know they can trust you when it really matters? More importantly, how will they know you are fully invested in the patients they refer to you? Just like you, they are very busy and do not want to waste their time with people who may damage the relationships they have with their patients.
During this webinar, Chuck Felder, PT, MBA, business coach, and owner of HCS Consulting will share three critical strategies to improve profitability in your practice right away. Chuck is the owner of a PT billing company and has been helping practices with business planning, finances, and profitability for over a decade. He’s also the creator of PT Benchmark, which has compared key business metrics from PT private practices across the nation.
Don’t worry though, it’s easy to prevent these problems — just keep your commitments.
THE NO. 1 FACTOR IN SALES SUCCESS IS TRUST!
FREE WEBINAR: Thur., Nov. 14, 2019 12:30–1:30 p.m. PST Go to this link to sign up: l.ptclinic.com/2Bjx6nu
All of these tips contribute to the No. 1 most important factor in referral marketing success: TRUST!
Looking for more information about how to generate physician referrals? Contact us about our More MD Referrals Sales & Marketing program.
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