REGENERATIVE OCEAN FARMING

Reminder : what is regeneration ? 150 EXEMPLES Full document (here) PLAN OF THIS TREND REPORT -

1- WE ARE ALIVE 2- REGENERATIVE EXEMPLES 3- REGENERATIVE BUSINESS MODEL

Reminder : The regenerative business model canvas. Full document (here)

INVESTING IN REGENERATION BEYOND SUSTAINABILITY Instead of fixing problems, investors focus on generating new potential — novel business models, innovative food products and eating innovations, new agricultural approaches, and enterprise ecosystems that are deeply in harmony with the long term story of the place.

Regenerative ocean farming is a method of growing food and other products using the ocean's resources in a way that restores ecosystems and provides useable products. The process also helps to restore damaged ecosystems by increasing biodiversity and removing carbon dioxide from the atmosphere.

SOURCE

Regenerative ocean farming

Seaweed Farming: Seaweed farming involves growing and harvesting different types of seaweed such as kelp, nori, and dulse. Seaweed is a nutritious food source and can be used in a variety of products including food, cosmetics, and biofuels. Seaweed farming is sustainable and can help to reduce greenhouse gas emissions by absorbing carbon dioxide from the atmosphere. Integrated Multi-Trophic Aquaculture (IMTA) : IMTA is a type of regenerative ocean farming that involves cultivating multiple species in the same area. For example, seaweed, shellfish, and finfish can be grown together in a closed-loop system where the waste from one species is used as food for another. This can help to reduce the environmental impact of aquaculture by reducing the amount of waste and increasing the efficiency of the system. Restorative Mariculture: Restorative mariculture is a type of regenerative ocean farming that focuses on restoring degraded ecosystems. This can involve planting seagrass or other marine vegetation, rebuilding coral reefs, or creating artificial structures that provide habitat for marine life. Restorative mariculture can help to improve the health of the ocean and provide benefits such as increased biodiversity and improved water quality.

A PHILOSOPHY Drawing on the Maori tradition of kaitiakitanga, the Tiaki Promise asks visitors to act as proud guardians whilst exploring New Zealand, placing the responsibility in the hands of the visitor by encouraging them to adhere to a set of principles that have the best interests of New Zealand at heart. These ‘pillars’ include driving carefully, protecting nature, keeping New Zealand clean, showing respect for local customs and being prepared for New Zealand’s changeable weather and rural landscapes. These simple steps are designed to ensure that New Zealand can be enjoyed for many generations to come, whilst keeping visitors safe and ensuring every visit to New Zealand is as fulfilling and memorable as possible. source

WE ARE ALIVE

Predation Regeneration Our ambition : a collective mental model shift

Our vision

The regenerative economy requires a change of mental model. Putting an end to the predation of natural, human and also financial resources. Adopting regeneration in a logic of taking care of the living. And a change of economic model to address both short-term and long-term issues. Finally, it calls for a re-alignment of stakeholders at the local level to jointly deliver socio-ecosystemic services with a change in governance to give a voice to all stakeholders in the quality of life in a territory, including nature and future generations, since we are all alive. Health, well-being and social justice are at the heart of the approach.

OUR APPROACH: POPULAR ECOLOGY

SUPPORTING HUMAN BEINGS IN THE EVOLUTION OF THEIR BEHAVIORS through the reconnection with nature

TRANSFORMATION Mindset shift. (Re)connecting humans to nature Encouraging behavior changes by acting on humans factors such as motivation, emotions and imaginaries. Increase collaboration.

INNOVATION

Business shift to regenerative models making ecological alternatives viable. Design regenerative products / services. Form regenerative coalitions.

Our workshops

1- The Human Factor fresk HERE 2- The emotion fresk HERE 3- The imaginaries fresk HERE 4- The Regeneration Camps HERE And the regenerative business model (Regen BMC) HERE

The purpose of our workshops

● The Human Factor Fresk (3h) - to encourage new behaviors by exploring 10 factors of behavior change, from cognitive biases to motivations within your company, your local community or a project team. Based on GIECO cognitive sciences expertise. ● The Emotions Fresk (3h) - to cultivate emotional intelligence, set teams in motion based on emotions motivating them to act collectively. Based on Aaron Beck cognitive therapy. ● The Imaginaries Fresk (3h) - to project your territory, your company, your brand and your products into a responsible and desirable future, through 4 relationships with nature from IPBES. ● The Regenerative Enterprise Business Model Canvas (4h) and it’s 5 workshops (5 days) - to design regenerative products, services and projects that will transform organizations within their ecosystem by providing socio-ecosystem services such as: soil, biodiversity, quality of life, fair remuneration, etc.

CARBON NEUTRAL MILK - ACHIEVED ONLY THROUGH FARMING PRACTICES

Founder Albert Straus and seaweed-supplement maker Blue Ocean Barns demonstrated a dramatic climate change solution, reducing dairy cows’ enteric methane emissions an average of 52% and up to 90% by supplementing the cows’ diet with a specific red seaweed (Asparagopsis taxiformis) in the first U.S. commercial trial on a dairy farm in 2021. The red seaweed has the potential to reduce cows’ enteric methane emissions up to 95%. This is accomplished by feeding the dairy cows roughly one ounce of red seaweed as part of their regular 45-pound diet. On top of organic regenerative practices. Source

NOBLE OCEAN SEAWEEDS FARMERS

Seaweeds are a nutritious ingredient that contain high amounts of omega-3, potassium, iron, calcium and fibre. Many chefs and other food designers are now actively sourcing ingredients that are both nutritious and nature-positive. Source

Photo by Eva Helbaek Tram, Havhøst.

OCEAN FARMED KELP The world's first Kelp Burger - now with 50% less plastic, packed in a home compostable paper box! Featuring a 100% plant-based, non-GMO, soy-free, gluten-free burger created from ocean farmed kelp, mushrooms, and superfoods. Since launch AKUA has used 40,000 pounds of regeneratively ocean farmed kelp responsible for removing 2,000 pounds (1 ton) of carbon from our oceans. Source

FIGHTING CLIMATE CHANGE By growing and eating more kelp we can help fight climate change & improve the health of our oceans. At Barnacle we turn kelp into food, to make a brighter future for our oceans and communities.

PERUVIAN SCALLOPS REGENERATIVELY FARMED BY SEATOPIA

ORGANIC REGENERATIVE KELP IN SNACKS

THE REGENERATIVE BUSINESS MODEL

(V5)

THE REGEN BMC PITCH AT CHANGENOW, MARCH 2024

WORLD’S LARGEST COMPANIES DEPEND ON NATURE

S&P Global Sustainable data shows that 85% of companies in the S&P Global 1200 — an index that covers the 1,200 largest companies across North America, Europe, Asia, Australia and Latin America — have a significant dependency on nature across their direct operations.. SOURCE

COMPANIES NEED TO CONTRIBUTE TO NATURE REGENERATION ! Adopting a systemic, holistic approach to resolving these major issues contemporary is more important than ever. Without denying the importance to treat the symptoms, tackle the root causes of contemporary social and environmental issues appear essential. SOURCE

ONLY 20% OF NON PROFIT ORGANISATIONS CONSIDER THAT THE ECOSYSTEMIC APPROACH IS AT THE HEART OF THEIR FOUNDATION

CORPORATE REGEN CSR ANNOUNCEMENTS & BUSINESS AS USUAL REGEN PRODUCTS REGENERATION IS EMBEDDED IN THE BUSINESS MODEL GOING BEYOND BUSINESS AS USUAL AT PRODUCT LEVEL

REGENERATION: GIVING ALL LIVING BEINGS (INCLUDING HUMANS) THE RESOURCES ENABLING THEM TO REACH THEIR FULL POTENTIAL IN THEIR ENVIRONMENT.

4 INNOVATION PATHS

SOBRIETY

REGENERATION

Living LESS from nature

Living PROSPEROUSLY connected with Nature

ANTHROPOCENTRISUM BIOCENTRISUME

PLURICENTRISUM ECOCENTRISUM

INTÉGRATION

SEGREGATION

DEGROWTH

ADAPTATION

Living in nature without overwhelming stuff

Living with nature in a SUSTAINABLE way

THE RISE, FALL, AND RISE AGAIN OF ECO-ACTIVE CONSUMERS In 2023, sustainability-conscious shopper segment rebounded to represent 22% of shoppers, compared with 18% in 2022 and 22% in 2021. These consumers spend almost $500 billion in the FMCG market each year, with this projected to reach $1 trillion by 2027. That said, 43% of overall respondents say that financial constraints are making it harder for them to act sustainably. source

THE BUSINESS MODEL CANVAS IN USE

INTEGRATION THE REGENERATIVE BUSINESS MODEL CANVAS

THE BUSINESS MODEL CANVAS

SEGREGATION

NON PROFIT BUSINESS MODEL CANVAS

THE SUSTAINABLE BUSINESS MODEL CANVAS

GOING ONE STEP FURTHER THAN CIRCULAR ECONOMY

However, there is an urgent call to refigure circular economy based on overall non humans (and humans) well being. source

LIVING BEINGS CAPABILITIES

N ATURAL RESSOURCES

THE REGENERATIVE BUSINESS MODEL

Our Business Model Canvas of the Regenerative company – (REGEN)BMC – makes it possible to identify areas of degeneration, he potential for regeneration of a company's economic activity and to identify new regenerative products and services to be launched i n a collaborative approach with a set of stakeholders brought together. It is a process structured over 5 workshops which allows each entity involved in the value chain of a product/service to integrate the socio-economic services to be provided into its own area of responsibility . Each stakeholder is thus able to anticipate the new processes to be implemented in shared governance. We are developing sectoral consulting versions of REGEN BMC to meet the specific needs of businesses and local authorities: food, fashion, alcohol, construction, tourism, banking and digital. And a coaching version of REGEN BMC for start-ups .

THE REGENERATIVE BUSINESS MODEL WORKSHOPS

20K euros

Workshop 1 – Understanding the degenerative value chain

Workshop 2 - Engaging new stakeholders together in a 5 to 10 years regenerative mission (including future regenerations and giving a voice to nature) Workshop 3 – Mutual benefits captured in a value proposition Workshop 4 – Strategic planning towards regeneration with transitional product Workshop 5 : Action plan and kpi’s

You can check it out on miro : REGEN BMC https://miro.com/app/board/uXjVPLedpYo=/

Jérémy Dumont, strategic planner and founder of we are alive. Paris France

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