uct-driven content (and the former could help position you as a tourism expert for your specific destination). In other words, if you write like a human, for other humans, the search engines are more likely to like it, and you create a better experience for the users visiting your website.
that do not. If you are not sure if your website meets security standards, check the full URL: if it starts with “https”, there is some security encryption built in. If it starts with “http” (no “s”), talk with your webmaster about implementing proper security and encryption.
mentary recreational operators—be it rafting outfitters, food trucks, or bike shops—can also be a great way to build up your off-page SEO. Further, Pierce is a supporter of providing backlinks to other adventure businesses in the area—even competitors. “I don’t see this as a big deal,” he says. “The more links, the better for your website scores.”
4. BACKLINKS
3. THE REST OF USER EXPERIENCE
5. BONUS: OPTIMIZE FOR GENERATIVE ENGINE OPTIMIZATION (GEO)
Off-page SEO can also help search algo - rithms find your website easier. Essen - tially, this means having other websites provide links back to your website. These links, known in the SEO world as “backlinks,” provide additional credibility as they demonstrate that other websites trust yours as a source of information. DIY. This may feel like something you can’t control as an operator, but there are plenty of ways to create viable backlinks to your own site. Social media pages are a great start, and plenty of adventure operators have written guest posts on other news sources, blogs, or websites that link back to their own.
While written content is important, the rest of the user experience (aka UX) can make just as much of a difference in your SEO success. Mobile-optimized websites, for example, are prioritized by Google and other search engines. Most current web developers and DIY platforms in 2024 already have this op - tion built in, but older sites that haven’t been updated recently might not. Site security. Likewise, site security and the use of SSL certificates—standard encryption tools—are “vital,” according to Lannen. Websites that implement SSL security are far more likely to be prioritized and ranked higher than those
You may have noticed in your most recent Google search that its AI tool doesn’t simply provide a list of links, it writes a fully formed response to a question it derived from your search. This suggests that Google (and other search engines, by extension) is not only looking for relevant content, but for well-crafted answers to complex questions that will better feed its algo - rithm for these responses. The process for optimizing your website for this is a relatively new term: generative engine optimization (GEO).
Reciprocal links with other comple -
The goal of optimizing for GEO is to in -
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