TZL 1554

BUSINESS NEWS SUFFOLK PARTNERS WITH KETTLER ON TRANSFORMATIONAL GASWORX DEVELOPMENT IN TAMPA’S YBOR CITY Suffolk, one of the largest and most innovative construction enterprises in the country, announced it is partnering with developer Darryl Shaw and KETTLER on the construction of Gasworx, a vibrant mixed-use development in Tampa’s Ybor City that will build on Ybor’s rich history to create a new urban neighborhood at the crossroads of culture, tradition and community. The district, which will include up to 5,000 modern residences, 500,000-square- feet of cutting-edge office space and 140,000-square-feet of carefully curated retail space, promises to deliver sophisticated living and working spaces for Ybor City visitors and residents alike. “Suffolk is honored to work with Darryl Shaw and KETTLER on this incredible Gasworx project in Ybor City, a unique community driven by arts, culture and history, that continues to attract residents, businesses and visitors because of its high quality of life,” said James Scarpace, general manager of Suffolk in Tampa. “Our wealth of experience and strong and diverse project portfolio in Tampa, appreciation and track record for delivering historic renovation projects,

and use of sophisticated technologies and processes will allow us to deliver a seamless and successful project that will make Shaw, KETTLER and the Ybor City community proud.” Suffolk will deliver multiple projects within the Gasworx development; a newly constructed 100-000-square- foot office building, and a more than 500 space above-grade parking structure wrapped with a five-story residential building. Shaw, Suffolk and KETTLER are committed to meaningfully engaging with the local community throughout the duration of the project, aiming to honor the neighborhood’s rich culture and history while providing a platform for the community to evolve into a sophisticated destination of the future. The project is set to break ground this summer. Suffolk is an innovative industry leader well-established in its core competency of construction management while also providing vertical service lines such as real estate development funding, self-perform, technology R&D and investment, and design-assist. Gasworx will add to Suffolk’s impressive portfolio in Florida, which includes signature projects such as The Residences at 400 Central in St. Petersburg, The Seminole Hard

Rock Hotel & Casino in Hollywood, The Ritz-Carlton Residences in Naples, and 1991 Main Street in Sarasota. This diverse and impressive portfolio demonstrates Suffolk’s expertise leveraging innovative technologies and sustainable solutions to deliver cutting-edge projects across every major industry sector. Suffolk is a national enterprise that builds, innovates and invests. Suffolk is an end- to-end business that provides value throughout the entire project lifecycle by leveraging its core construction management services with vertical service lines that include real estate capital investment, design, self-perform construction services, technology start- up investment and innovation research/ development. Suffolk is a national company with more than $5.5 billion in annual revenue, 2,800 employees, and offices in Boston, Massachusetts; New York City, New York; Miami, West Palm Beach, Tampa and Estero in Florida; Dallas, Texas; Los Angeles, San Francisco and San Diego in California; Portland, Maine; and Herndon, Virginia. Suffolk manages some of the most complex, sophisticated projects in the country, serving clients in every major industry sector.

that a marketing person will see than what a technical or design professional sees. Try them out. 4. Get them involved in project meetings with clients. The marketing people may pick up on things the client is saying that your PMs and other professionals don’t. I can tell you that early in my career I got to sit in on a lot of client meetings and it was not only educational for me as a marketing person, but I got to make suggestions on actual development projects that got used. It was very educational and motivational for me. 5. Elevate their role to the equivalent of your top finance and operations professionals. You can’t say “marketing is important” and that you value marketing people, and then make their roles second class to the line and finance roles. Elevate ‘em! So yes – marketing can be a contributor to all areas of the business – IF you let them! Mark Zweig is Zweig Group’s chairman and founder. Contact him at mzweig@zweiggroup.com.

MARK ZWEIG, from page 5

Or maybe they will want to raise prices which will make it harder to sell? Maybe marketing will want to get in front of “your” client and you are afraid of what the client will think? These are all possibilities but you won’t know if their input is valuable unless you listen and try out their suggestions. What are some specific things you can do to get more out of your marketing people? 1. Get them to do research on your clients and potential clients. Having real research data gives you unique insight into the clients and markets you serve that could impact your service offerings, proposals, and pricing. 2. Involve them in every aspect of strategic planning. A lot of big decisions are made at this level. Where will offices be located? What services will the firm provide? What people are needed? What firms to acquire? What client types are going to be pursued? All of this stuff needs marketing’s input. 3. Get their input on fee proposals and contracts. You may be surprised what fresh eyes can see that you don’t. There may be better ways to win the job or maximize revenue

THE ZWEIG LETTER SEPTEMBER 23, 2024, ISSUE 1554

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