PAPERmaking! Vol9 Nr2 2023

PAPER making! FROM THE PUBLISHERS OF PAPER TECHNOLOGY INTERNATIONAL ® FROM THE PUBLISHERS OF PAPER TE Volume 9, Number 2, 2023   

The value of data for environmental sustainability as perceived by the customers of a tissue-paper supplier PÄIVI LUOMA, 1 ROMANA RAUTER, 2 ESKO PENTTINEN, 3 & ANNE TOPPINEN 1 To manage their increasingly ambitious environmental agendas successfully, companies need better and more versatile data, yet the elements and mechanisms through which businesses and the environment benefit from data remain poorly understood. A single-case-study setting was designed for examining the perceived value of data for environmental sustainability as seen by the customers of a tissue-paper supplier. The findings, from material collected during interviews with customers in 2022, showcase the multifaceted nature of data's value for business operations and associated ability to support decisions and activities that encourage environment-informed choices and environmental improvements. Also, fully exploiting data's potential for environmental sustainability requires greater volume and detail of product-specific data, transparency of value chains and environmental impacts, and data's better management and sharing. The emerging insight related to the value of data strengthens understanding of how companies could, with data, support their customers' environmental performance. Contact information: 1 Department of Forest Sciences, University of Helsinki, Helsinki, Finland 2 University of Graz, Institute of Systems Sciences, Innovation and Sustainability Research, Graz, Austria 3 Department of Information and Service Management, Aalto University School of Business, Espoo, Finland Corp Soc Responsib Environ Manag. 2023;1 – 14. https://doi.org/10.1002/csr.2541 Creative Commons Attribution NonCommercial No Devis License

The Paper Industry Technical Association (PITA) is an independent organisation which operates for the general benefit of its members – both individual and corporate – dedicated to promoting and improving the technical and scientific knowledge of those working in the UK pulp and paper industry. Formed in 1960, it serves the Industry, both manufacturers and suppliers, by providing a forum for members to meet and network; it organises visits, conferences and training seminars that cover all aspects of papermaking science. It also publishes the prestigious journal Paper Technology International ® and the PITA Annual Review , both sent free to members, and a range of other technical publications which include conference proceedings and the acclaimed Essential Guide to Aqueous Coating .

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