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The EU LEADER Region “Zirbenland” (“Land of the Stone Pine”) supports the de- velopment of new products around this regional characteristic mountain tree, including essential oils, filled chocolate specialties, pillows with pine wood filling, tourism activities, etc. The Leader Action Group is supported by a full-time regional development expert and the support measures range from scientific and marketing studies to small financial investment grants and networking activities. 4. Cut your own Christmas tree, Austria (ATXMAS) A young and cosmopolitan mountain farmer couple sells Christmas trees with the option for the clients to cut their trees themselves. This service is often used by Viennese costumers for whom this is a special adventure with their children. In Austria, Christmas tree marketing is supported by provincial-level associations that offer information and training and a label for domestic Christmas trees. 5. Direct game marketing, Germany (DEGAME) A State Forest enterprise started the direct marketing of game meat under a specific label “Wild vom Förster” (“Game from the Forester”). The meat is from the State land and is produced by the use of their own resources and staff (foresters, hunters, butcher), the marketing concept has been financed and developed by a regional unit and the headquarters of the State Forest company. 6. Mushroom restaurant and gourmet products, Castilio and Leon, Spain (ESGOUR) A group of local women from a rural Spanish municipality established the cooperative “Del Monte de Tabuyo” to run a specialised rural restaurant and specialties shop with mushrooms and other wild food gourmet products. Advice and funding support was granted through the EU Leader programme and a consultation company as well as a national economic development programme. 7. Mushroom hotel, Catalonia, Spain (ESHOT) A Catalonian rural tourism enterprise (hotel and restaurant) established “The Mone- gal Mushroom Hotel” with mushroom-picking licences in their own forest. The licence system was the first established in the region, against the opinions of municipality and tourism actors, but with support from a regional forestry research institute. A mushroom educational path was installed in the frame with the support of a European development project in collaboration with the research institute. 8. Natural pine resin products, Segovia, Spain (ESRES) The impulse for the renewed pine resin production by the company “Resinas naturales” (natural resins; Sociedad de Resinas Naturales, S.L.) in the Spanish province of Segovia came from a cosmetic company with a demand for sustainable and natural products. The project was implemented in cooperation with landowners and forestry agencies and was supported by national and regional institutions, a regional development agency grant, and through a regional cross-sectoral roundtable with public and private representatives. 9. Innovative birch sap production, Finland (FIBIR) The owners of the company are a couple who moved to the countryside and first worked in the field of their expertise (marketing). They then also wanted to utilise the birch stand on their land and developed a new collection method for the birch sap which gives this traditional product a longer shelf life without adding any preservatives. They acquired the necessary traditional and new knowledge through their own networking activities, trial-and-error methods, and consulting experts. They were furthermore supported by a small applied-research grant. 10. Gift packages, Finland (FIGIFT) The owner of the Finnish start-up company sells luxury company gift packages containing forest products. The marketing specialist with experience in various fields such as agriculture and tourism aimed to live in the countryside and used his experiences and networks from former occupations to develop his ideas. He received various start- up support provided by local agencies, including business plan advice, entrepreneurial training and a start-up grant from a national programme. 11. Regional marketing around chestnuts (marroni), Trentino, Italy (ITMAR)
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