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The chestnuts (marroni) of Castione di Brentonico is a regional marketing brand which was initiated by a few passionate locals who wanted to preserve the regional chestnut tradition in times when the unprofitable use and marketing of the chestnuts were about to be abandoned and forgotten. The initiative found very strong regional political support and today, the chestnuts have become the regional product which is also used in the regional touristic marketing. The regional chestnut is protected by the DOP label of origin, and specific chestnut dishes, sweets and liquors have been developed over the years. The manifold cross-sectoral activities that receive financial support from the regional government are organized by the association “Associazione Tutela Marroni di Castione.” These comprise the annual chestnuts festival “Festa della castagna”, a regular cartoon exhibition as well as numerous gastronomical, wine, poetic, arts and other competitions and events. 12. Adapted regulations for larch turpentine collection, Veneto, Italy (ITTURP) By own interest and initiative, this entrepreneur fought for re-establishing the old traditional production of natural larch turpentine and resin, among others, used for natural paints. The resin collection had been legally banned to protect the mountain forests but by proving the sustainable harvest this State law was successfully adapted. This was achieved through the passionate engagement of the entrepreneur and the effective support of the local government. For re-establishing the production and marketing, the entrepreneur
(“Servizio di raccolte resine”) did not need external support. 13. Wooden holds for climbing walls, Slovenia (SLOCLI)
A start-up entrepreneur developed climbing wall holds made from wooden knots. He benefited from collaboration with a university institute and another company and received a small start-up grant from a national support programme. 14. Teaspoon-shaped tea bags, Serbia (SRBTEA) The rural start-up company Adonis produces herbal tea with innovative packaging. The teaspoon-shaped tea bags were developed from their own ideas in a learning-by-doing process, and in cooperation with a design company, a university, and the chamber of commerce. The financing was sourced from a combination of their own capital, a bank loan, and a national export promotion grant. 15. Coppice wood management training, Wales, UK (UKCOPP) “Coppice Wood College” is a charitable organisation to promote traditional, sus- tainable woodland management. It provides courses related to coppice management, traditional products and the use of the required tools. The founders, a couple, moved from the city to the countryside but one of them had woodworking knowledge from the father and previous experience in nature conservation. The college employs a few trainers and receives the main income from course fees. It is, however, also supported by a landowner who provides the land and by The Ernest Cook Trust, an educational charity organisation. 16. Local hand-plucked tea, Wales, UK (UKFINE) The owners of “Fine Pluck” are a couple who grew up in the countryside, but originally worked as a food technologist and a graphic designer, life coach, and permaculture designer. When they moved to Wales, they developed foraging courses and became passionate about making tea from local resources, a passion which gradually grew into a business. This was supported by some funding through the EU LEADER programme. 17. Foraging products and tours, Wales, UK (UKPICK) The micro-enterprise “Wild Pickings” offers foraging walks and sells specialty prod- ucts online and on local markets. The founder is a trained horticulturist who became personally interested in foraging and producing specialties from wild products. The busi- ness slowly developed alongside her part-time employments and with gaining knowledge and experience in production, marketing, and entrepreneurship, and through networking activities. The owner received business advice from a local social entrepreneur and a micro-business support grant. 18. Teaching woodland management, Wales, UK (UKSKIL)
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