PAPERmaking! g FROM THE PUBLISHERS OF PAPER TECHNOLOGY ® Volume 10, Number 1, 2024
1. Make full use of your LinkedIn cover photo A picture is worth a thousand words! Your LinkedIn cover photo is a great place to tell your profile viewers a little bit about you, your services, what is important to you or something about your company. Use this space to highlight the most important information you want people to know about you! The recommended size of your LinkedIn cover photo should be 1584 x 396 pixels. 2. Stop sending prospects to your competitor’s LinkedIn profiles When checking out a prospect’s profile, you can see a feature called People Also Viewed on the right side of the page. While this feature can be handy for you when you are looking for potential prospects to connect with, you don’t want those same potential prospects to see this feature if they visit your profile. If you leave this feature on, any prospect who visits your profile will see a handy list of your competitors they can check out. Don’t let people leave your profile to view your competitors. Go into your Settings & Privacy page. Click on Privacy in the top navigation area. In this list, locate “Viewers of this profile also viewed,” and make sure this is set to No. 3. LinkedIn character count limits If you’ve done any work on your LinkedIn profile, you’ve probably run into a character count limit in at least one of LinkedIn’s profile sections. The character limitation (that is the number of letters, spaces and punctuation marks) can cause some frustration as you try to find the best way of communicating your message in the least number of words or characters. But did you know your status updates and LinkedIn Publisher posts also have character count limits? Here are the current character count limits: Status Update: 1,300 characters maximum (only about 200 characters are readable before the reader needs to click to see more) LinkedIn Publisher Headline: 100 characters maximum LinkedIn Publisher Article: 110,000 characters maximum 4. Better leverage of the Who viewed your profile feature A great place to find potential prospects is in your Who viewed your profile page. On this page, you will see a list of those who have checked out your LinkedIn profile in the last 90 days. If you have a paid subscription, you can see the full list of people who viewed your profile over the last 90 days. With a free account, you will see only the last five people who viewed your profile. You can check out each person to see if any is a potential prospect, and when relevant, you can follow up with them by sending a personalized connection request. LinkedIn has a filter Interesting views, which provides you with a list of profile viewers it thinks you will find of interest. With its help, you will find: x three top companies whose people are viewing your profile x the most popular job titles of people viewing your profile x the most frequent way people find your profile. This data can give you a comprehensive view of which companies people looking at your profile work for and what positions they usually hold.
Article 9 – LinkedIn Tips
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