PAPERmaking! g! FROM THE PUBLISHERS OF PAPER TECHNOLOGY ® Volume 10, Number 1, 2024
If you notice a trend in the position or type of company viewing your profile, this may suggest a niche or industry you previously hadn’t considered. 5. Increase the number of your LinkedIn Followers You may or may not be aware that LinkedIn has a network size limit. This limits you to a maximum of 30,000 1st-degree connections. While most people will never exceed this number, those who use LinkedIn for lead generation or for establishing their thought leadership may exceed that number. Thankfully, LinkedIn has provided a solution to this: the ability to follow people without connecting to them. What this means is you can reserve your “30,000 connections” for people you know, clients you work with and potential prospects. And you can “follow” others, e.g., those you’d like to learn from, and you can allow others to follow you. LinkedIn explains following this way: “Following someone on LinkedIn allows you to see the person’s posts and articles on your homepage without being connected to them. However, the person you are following won’t see your posts. You can reach a larger audience by allowing others to follow your activity and read what you’re sharing on LinkedIn.” It is important to note that your number of followers is a combination of your existing LinkedIn connections and the people who have clicked the Follow button. You can find your list of Followers by clicking on Manage followers in the Activity section of your profile. On this page, you will see a list of the people who have followed you most recently. Here, you can see the number of their followers and easily follow them back if you are so inclined. But how do you go about getting people to follow you on LinkedIn? While there is definitely social proof that can be gained by the quantity of followers you have on LinkedIn, the goal is not to have the most followers, but rather to build your credibility as an authority on your topic. As you work to build your authority by posting regular status updates and long-form LinkedIn publisher posts, you will naturally gain new followers. Just don’t make any of these LinkedIn content strategy mistakes. Below are four LinkedIn hacks and strategies that will increase your followers’ count and help you establish your expertise while providing value to your target market. a) Create high-value content I cannot stress enough the importance of ensuring that everything you share on LinkedIn is high-value — from the perspective of your potential prospects. Be aware that what you consider high-value and what they believe to be high-value may be different. There’s no better or faster way to build your authority and build your LinkedIn following than through creating and sharing high-value content. b) Focus on your topic(s) of expertise While the content you create must be considered high-value by your prospects, your best content will typically be on the topics you know best. When you know a topic well, you provide deeper insights and can share stories that people can relate to and remember most. c) Write what you are most passionate about Passion is vital to creating great content that people will want to follow or engage with. It is what will allow you to create valuable content consistently. Your passion is important as it is tied to your why – why you do what you do – and how you communicate that message to your prospects and your network on LinkedIn.
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Article 9 – LinkedIn Tips
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