2023
AGENT NAME
View the property as a product we are now positioning to sell rather than a personal home
PRODUCT PRICING & POSITIONING
MARKET BASED PRICING STRATEGY
Discuss current market conditions from a national, regional and local perspective
Marketing your home includes a vital component: selecting a listing price. This amount must reflect the property’s fair market value. Because most of the activity on your home occurs in the first few weeks, it is essential to determine a strategic price from the start. Our pricing strategies maximize your profit, and minimize your property’s market time. In order to recommend a listing price, our brokers evaluate and analyze the fair market values of properties. They closely examine comparable home sales and overall market trends while considering unique characteristics of your property that may impact, and even increase, its value. The art of pricing combines intelligent analysis of statistical data with our brokers’ experience and intimate knowledge of current market trends. A listing price is not something to “set and forget”. It requires reevaluation throughout the life of an active listing to ensure that the property remains competitive in ever-changing market conditions. Our brokers provide you with recommendations and feedback to guarantee your property is always priced on point.
Review recently sold comparable properties, pending sales and active market competition to determine supply and demand and market time Review available financing options that potential buyers would utilize
Discuss recent and suggested repairs or improvements
Discuss a potential pre-listing home inspection by licensed home inspector
Our marketing consultation begins with a shift in thinking. As we discuss listing your property, we intentionally move our thought process from selling your home, to marketing a product we are now positioning for sale. Our focus from this point forward is to create a scenario where potential buyers are compelled to take immediate action on your product.
Define any exclusions to the sale
Agree on Market Based Pricing Strategy
Execute listing agreement and property disclosures per local and federal law
Determine appropriate showing times and preferred method of notification of showings
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