PAPERmaking! Vol9 Nr3 2023

SOKOLOVA, KRISHNA, AND D € ORING

491

Behavior,” Journal of Experimental Social Psychology , 81, 15–26. Lin, Ying-Ching and Chiu-Chi Angela Chang (2012), “Double Standard: The Role of Environmental Consciousness in Green Product Usage,” Journal of Marketing , 76 (5), 125–34. Luchs, Michael G., Rebecca Walker Naylor, Julie R. Irwin, and Rajagopal Raghunathan (2010), “The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference,” Journal of Marketing , 74 (5), 18–31. Magnier, Lise, Jan Schoormans, and Ruth Mugge (2016), “Judging a Product by Its Cover: Packaging Sustainability and Perceptions of Quality in Food Products,” Food Quality and Preference , 53, 132–42. Mai, Robert, Claudia Symmank, and Berenike Seeberg-Elverfeldt (2016), “Light and Pale Colors in Food Packaging: When Does This Package Cue Signal Superior Healthiness or Inferior Tastiness?,” Journal of Retailing , 92 (4), 426–44. Maison, Dominika, Anthony G. Greenwald, and Ralph H. Bruin (2004), “Predictive Validity of the Implicit Association Test in Studies of Brands, Consumer Attitudes, and Behavior,” Journal of Consumer Psychology , 14 (4), 405–15. Martin, Andrew (2008), “Whole Foods Chain to Stop Use of Plastic Bags,” The New York Times , January 23. Last Accessed August 22, 2022. https://www.nytimes.com/2008/ 01/23/business/23bags.html. Meier, Brian P., Amanda J. Dillard, and Courtney M. Lappas (2019), “Naturally Better? A Review of the Natural-Is-Better Bias,” Social and Personality Psychology Compass , 13 (8), e12494. Nielsen, Tobias Dan, Karl Holmberg, and Johannes Stripple (2019), “Need a Bag? A Review of Public Policies on Plastic Carrier Bags—Where, How and to What Effect?,” Waste Management (New York, N.Y.) , 87, 428–40. Olsen, Mitchell C., Rebecca J. Slotegraaf, and Sandeep R. Chandukala (2014), “Green Claims and Message Frames: How Green New Products Change Brand Attitude,” Journal of Marketing , 78 (5), 119–37. Reid, Tahira N., Richard D. Gonzalez, and Panos Y. Papalambros (2010), “Quantification of Perceived Environmental

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