PAPERmaking! FROM THE PUBLISHERS OF PAPER TECHNOLOGY Volume 1, Number 1, 2015
Customer Desertion: A Soaring Down Impact on Business World Harvinder Singh, Assistant Professor School of Business, Lovely Professional University, Punjab, India. E-mail: hsingh_07@hotmail.com The study of desertion provides insight into how to improve products and services offered to the targeted market by developing effective retention programs and consequently creating long-term relationships. But why is retention so important? It is not only because retaining a customer is cheaper than acquiring a new one, or because of the necessity of retaining customers until they are profitable. Rather, client retention is important because it is a value generation strategy for the business firm. Customer desertion is a major area of concern for today’s business world. As more and more customers are absconding, it affects the soaring down of business. This article focuses mainly on telecoms and financial services sectors, but contains much that is applicable to general business environments, including paper manufacture and merchanting.
Singh H (2015) Customer Desertion: A Soaring Down Impact on Business World. J Account Mark 4: 126. doi: 10.4172/2168-9601.1000126 Copyright: © 2015 Singh H. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
The Paper Industry Technical Association (PITA) is an independent organisation which operates for the general benefit of its members – both individual and corporate – dedicated to promoting and improving the technical and scientific knowledge of those working in the UK pulp and paper industry. Formed in 1960, it serves the Industry, both manufacturers and suppliers, by providing a forum for members to meet and network; it organises visits, conferences and training seminars that cover all aspects of papermaking science. It also publishes the prestigious journal Paper Technology and the PITA Annual Review , both sent free to members, and a range of other technical publications which include conference proceedings and the acclaimed Essential Guide to Aqueous Coating .
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Article 5 – Marketing (customers)
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