PAPERmaking! g FROM THE PUBLISHERS OF PAPER TECHNOLOGY Volume 1, Number 1, 2015
Market Research – Hygiene Products Population Growth Drives Demand for Disposable Paper Products Demand for disposable paper products — including toilet tissue, facial
tissue, kitchen towels, disposable nappies, baby wipes, sanitary towels, etc. — has been increasing in recent years as the UK’s population has grown in size. F igures from National Statistics reveal that the UK resident population has grown by 14.1% since 1985, to reach 64.6 million in 2014. According to a new Market Report entitled Disposable Paper Products, published by market intelligence provider Key Note, retail sales of disposable paper products in the UK witnessed moderate increases over the past 5 years, rising by 1.5% overall between 2010 and 2014. The recent economic downturn forced hard-pressed consumers to seek better deals on household products and buy items in bulk. This has restricted growth in the disposable paper product market. The disposable tissue products sector — comprising toilet tissues, facial tissues, kitchen towels and baby wipes — accounted for the largest share of disposable paper product sales, at almost three-fifths of the market in 2014, followed by disposable nappies and trainer pants (a quarter) and then sanitary products. Rising awareness among consumers about climate change and environmental degradation has forced more companies to adopt sustainable ethics in their operations. In recent years, an increasing number of disposable paper products made using recycled paper or eco- friendly materials have been launched into the market. For the future, Key Note forecasts the UK market for disposable paper products will grow by a moderate 0.4% in 2015. Key Note’s 2015 Market Report, Disposable Paper Products, analyses the market for disposable tissue products, disposable nappies and sanitary protection products in the UK. Key Note’s 2015 Market Report, Disposable Paper Products, is available to purchase from Key Note on 0845 504 0452 , by e-mail at sales@keynote.co.uk or at www.keynote.co.uk , priced £575.
Key Note Ltd has been providing commercially relevant market information to libraries, academia and businesses since 1978. With over 1,000 titles available across 22 market sectors, and new or updated titles published every month, Key Note is one of the UK’s most prolific and respected business information providers. Within the range, some reports are written in response to particular market conditions, whereas other reports will be produced regularly year on year.
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