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Bass Pro Shops · Cabela’s
The Magic of Santa’s Wonderland Continues a Christmas Tradition at Bass Pro Shops and Cabela’s Bass Pro Shops and Cabela’s is proud to invite families to the beloved tradition of
visiting Santa Claus in person this holiday
season, with a reimagined free Santa’s
Wonderland experience inside all its
destination retail stores back by popular
demand. Through an innovative contactless
visit with Santa and a variety of health
measures, Santa’s Wonderland will prioritize
everyone’s safety while allowing kids and
families to share their Christmas wishes
© Bass Pro Shops / Cabela’s
directly with Santa Claus.
comprehensive approach to help ensure
“This year has been incredibly difficult for so
everyone’s safety throughout the event. The
many kids and families,” said noted
company’s COVID procedures have been
conservationist and Bass Pro Shops founder
recognized and applauded by governors and
Johnny Morris. “With countless activities
health departments alike as a best practice for
cancelled and many families dealing with added
other retailers and public facilities. The
stress, we feel it’s more important than ever to
enormous destination stores – home to
provide some free Christmas magic and help
massive aquariums and giant wildlife displays
© Bass Pro Shops / Cabela’s
safely create cherished holiday memories.”
– offer plenty of space for immersive family fun,
Despite a trying year, American families
with safety precautions designed to be easy
remain strongly committed to maintaining the
and fun for all ages.
warmth and joy of Christmas this holiday
Families who visit Santa receive a free 4x6
season. A recent national survey found that 92
studio-quality photo, as well as a free
percent of American parents with children
customized digital video that can be shared on
under 10 years-old want to hold on to holiday
social media. In addition, families can mail
traditions as much as possible this year, with
their letter to Santa and bring home free
three in five parents comfortable taking their
holiday craft activity kits.
kids to see Santa with safety protocols in place.
To learn more, and make a reservation, visit
Bass Pro Shops and Cabela’s is applying a
basspro.com/santa or cabelas.com/santa.
holiday 2020
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