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A. Toppinen et al. / Futures 88 (2017) 1 – 14
[(Fig._7)TD$FIG] [(Fig._8)TD$FIG]
Fig. 7. The predicted change in sustainability investments by 2030 and the signi fi cance of the change to the business.
Fig. 8. The predicted change in strategic partnerships by 2030 and the signi fi cance of the change to the business.
The responses related to sustainability investments (Fig. 7) are interesting in terms of their range. The respondents differed strongly in their assessments of the degree of change (average 4.7), and their divergent opinions are also re fl ected in the expected signi fi cance of the changes for the business (average 5.8). This could indicate that some of the respondents see that the industry in Europe has already invested quite heavily in sustainability and may think that the current level of investment is good. The industry experts expressed the most unanimity in assessing change in strategic partnerships (Fig. 8). On average, they thought that there would be quite substantial changes (average 5.6) in the role of these partnerships, and rated the signi fi cance of these changes to the business as even higher (average 7.7). The representatives of industry associations and other experts foresaw even greater change (average 6.8), which they also rated as signi fi cant for the business (average 6.7). The responses of the representatives of academia were the most divergent. The groups differed in their views on specialization (Fig. 9), but were fairly unanimous internally. The representatives of industry associations and other experts anticipated less change (average 3.6), whereas the representatives of academia
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Fig. 9. The predicted change in specialization by 2030 and the signi fi cance of the change to the business.
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