PAPERmaking! FROM THE PUBLISHERS OF PAPER TECHNOLOGY Volume 2, Number 2, 2016
MIAC The organisers of MIAC have published some VIDEO INTERVIEWS taken at 2016 event made in Lucca, Italy, in October 2016. The video interviews can be watched on the MIAC Facebook page ( https://www.facebook.com/miac162906/ ), on the MIAC website ( http://www.miac.info/en/ ), on Papnews website ( http://www.papnews.com/video/ ) and on their Social Channels. You can share the video interviews without any restriction.
MIAC 2017 (24th edition) will be held in Lucca/Italy on 11.12.13 October 2017.
PITA Review of 2016 event: For those who have not visited MIAC, let me describe it as one of the major success stories in the field of exhibitions. Figures just in reveal attendance as 4,912 (compared to 4984 last year and 4236 in 2013) representing 52 countries. The event is held over three days; as you would expect the middle day is most busy, but we know the days topping and tailing the event also had very significant attendance. So what are they doing right, and what can others learn? Venue is all important. Lucca is in beautiful Tuscany, within an hour of the airport and with easy transport links (if you don’t want to drive, bus and train links are VERY cheap!) Lucca is an attractive and historic walled city, and the exhibition hall is only a mile or so away – well within walking distance. The venue itself houses space for 171 exhibitors; last year for the first time they added space upstairs away from the main auditorium, but footfall was limited due to it being a new venture – this year many more people found the add-on and there was much more interest shown in these extra stands. Add to all of the above four conferences: Tissue Manufacturing and Converting (in two parts); Energy and Environment; and Recycling in Italy. Presentations are delivered in either English or Italian, but with simultaneous translation for those of us who are monolingual. Another feature of the conferences that makes MIAC differ from many other international events – they are all FREE – as is entry to the exhibition. Food is another benefit. True, there is a small coffee bar on site, but no one really bothers with that. Come midday, many of the stands offer wonderful examples of the local repas; several even bring in local chefs. As with the rest of the exhibition, this is free, and is a wonderful example of Italian hospitality. So what can exhibition organisers learn? Well, you cannot transplant Tuscan scenery or weather, that is true, but you can look to give your visitors great value and experience. All of the big players in paper equipment and consumables and chemicals are present, making it a ‘one stop shop’ for anyone wanting contacts – it really is a must attend event for these companies! The whole event is free to visit which means, particularly for the conferences, if there is just one paper you want to hear, it is easy and cost-effective to slip in for a limited period then exit and continue with meeting exhibitors. Although you cannot transplant Tuscany to another country, at least choose a venue that is easy to get to, with
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