PAPERmaking! FROM THE PUBLISHERS OF PAPER TECHNOLOGY Volume 2, Number 1, 2016
Green Marketing; Initiatives for green marketing; Need of green marketing; Importance of green marketing This article gives an overview of green marketing as a concept, and highlights some initiatives undertaken by various companies in India. Given the sustainable nature of our main raw material, the Paper Industry is ideally situated to use Green Marketing concepts.
Neeraj Kumar Sharma* Baba Ramdas Udaseen Shikshan Sansthan, Hapur, Uttar Pradesh, India Tel: 0091-9756966938 E-mail: brdudc@gmail.com
Citation: Neeraj Kumar S (2015) Industry Initiatives for Green Marketing in India. Bus Eco J 7:192. doi: 10.4172/2151-6219.1000192
The Paper Industry Technical Association (PITA) is an independent organisation which operates for the general benefit of its members – both individual and corporate – dedicated to promoting and improving the technical and scientific knowledge of those working in the UK pulp and paper industry. Formed in 1960, it serves the Industry, both manufacturers and suppliers, by providing a forum for members to meet and network; it organises visits, conferences and training seminars that cover all aspects of papermaking science. It also publishes the prestigious journal Paper Technology and the PITA Annual Review , both sent free to members, and a range of other technical publications which include conference proceedings and the acclaimed Essential Guide to Aqueous Coating .
Page 1 of 6
Article 9 – Marketing (Green Concepts)
Made with FlippingBook Digital Publishing Software