PAPERmaking! g FROM THE PUBLISHERS OF PAPER TECHNOLOGY Volume 2, Number 1, 2016
to be green and the main objective of this is to become a carbon natural, water positive and energy saving in business organisation. Wipro designs products and solutions that can minimise hazardous waste [13]. For the purpose of enhancing ecological sustainability, Wipro is continuously offering green products. Wipro has adopted a number of steps for ecological-sustainability at its corporate level also. Wipro wants to become fully carbon natural and to achieve zero carbon emission by balancing the carbon released by the firm with equalling quantity offset. Wipro and Infosys reduced its per capita consumption of electricity and procured renewable energy. In future, every new building on campus will follow integrated design methods for the purpose of maximising daylight and reducing heat [14]. It will construct energy efficient buildings, at present also, in Wipro 18 building are certified to the international green standard. It replaced older office equipment with new energy saving equipment. Wipro and Infosys also installed solar panels in their campus. We know that solar power is 70% cheaper than power generated by diesel. Solar energy has no adverse impact on our surrounding also. Products manufactured by these firms are less harmful to the environment. Tata Metaliks Limited : This deals in the mining and metal sector. It has given a green view to reduce its carbon footprint. The objective of Tata Metaliks Limited is to increase the green cover through plantation, ground water, power generation and use of natural fertilisers etc. The major green initiative of this company is related to water utilisation. It depends entirely on groundwater and no municipal supply and it will perform completely water neutral operations [15]. Suzlon Energy : Suzlon energy is also going green. Suzlon is the world’s fourth largest wind power company and is among the greenest and best companies in India. It is a renewable company, manufacturer and producer of wind Turbines; now Suzlon produces 30% of the renewable energy in India. It meets the need of present without compromising the capacity of future generations to meet their needs. Its total revenue was $4.18 billion in 2011 [16]. Electronics sector : The consumer electronics sector provides room for using green marketing to attract new customers. One example of this is HP's promise to cut its global energy use 20% by the year 2010. To accomplish this reduction below 2005 levels, The Hewlett-Packard Company announced plans to deliver energy-efficient products and services and institute energy-efficient operating practices in its facilities worldwide [17]. Introduction of CNG in Delhi : New Delhi, capital of India, was being polluted at a very fast pace until Supreme Court of India forced a change to alternative fuels. In 2002, a directive was issued to completely adopt CNG in all public transport systems to curb pollution [18]. Maruti Udyog Ltd : Greening of Supply Chain: The company has remained ahead of regulatory requirements in pursuit of environmental protection and energy conservation at its manufacturing facilities, and in development of products that use fewer natural resources and are environment friendly [19]. The company credited the 'Just-in-Time' philosophy adopted and internalised by the employees as the prime reason that helped to excel in this direction. The company has been promoting 3R since its inception. As a result the company has not only been able to recycle 100% of treated waste water but also reduced fresh water consumption. The
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Article 9 – Marketing (Green Concepts)
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