DRONES
are certain regulations you will need to comply with – so it might be best to leave it to the professionals to avoid common
mistakes, which Barnaby lists as: Disregarding safety protocols Flying in restricted areas Causing accidents
Losing or damaging drones Ignoring weather conditions Attempting complex manoeuvres beyond the pilot’s skill level Misunderstanding drone maintenance and software updates Overlooking pre-flight checks A fresh perspective A powerful business application for drones – in addition to carrying out surveys and monitoring a project’s progress – is capturing impressive images and videos of projects for use in marketing materials. “It’s all about creating great first impressions,” says Angela Higham, Managing Director at FMB Associate Member Overvue. “Your photography needs to capture the quality and professionalism of the job in question,” she adds. “If you’re using poor- quality images, then it’s very likely your profile or your award submission will be cast aside for the project that shows itself to be the most professional with great images.” This is particularly valuable to FMB members when it comes to updating their Find a Builder profile, submitting their entries into the Master Builder Awards or updating content on their websites and social media channels. Images, videos and writing need to work together to reinforce the message you want to communicate. Higham’s company uses
drones to support FMB members with images and videos, and provides professional photography
and content writing services to help with
marketing materials, awards submissions and enhancing Find a Builder profiles. On drones in particular, Higham
says they’re not just great at taking photos and videos – they’re also a safer option for larger projects. Being able to fly a drone over a tall building or a sprawling structure
Drones provide a unique perspective of a project
27
Master Builder
www.fmb.org.uk
Made with FlippingBook flipbook maker