FMB ROUND-UP
The FMB’s new exhibition stand is built around a ‘lottery’ game where players scan their tickets in return for the chance to select a ball from the container in the hope of finding a prize inside. Every ball was a winner, with a small packet of Loveheart sweets and directions to our Find a Builder service inside each one – but some were luckier than others. A few of the balls contained a winner’s ticket, Lucky in love
which entitled the holder to an FMB-branded tote bag filled with goodies that included a tape measure, fridge magnet, postcard and teabag – all designed to promote the FMB brand to members of the public. Randomly hidden amongst the balls were eight builder figurines. The players lucky enough to ‘find a builder’ received a £50 Tradepoint/B&Q gift card vouchers as a prize.
Meeting homeowners
Increasing the public’s awareness of the FMB and why they should hire Master Builders is a key priority for the FMB, so it was heartwarming to see such positive engagement at our stand. Staff scanned hundreds of tickets, yielding more than 600 new contacts for the FMB’s consumer mailing list, as well as leads from tradespeople interested in hearing more from us, potentially with a view to becoming Master Builders themselves.
Across the four days of the show, we met hundreds of happy homeowners (and kids of all ages) delighting in the game – and the sweets – with a healthy quota of goodie bag winners and even a few voucher winners. Whilst most of the public initially came for a bit of fun and to indulge their sweet tooth, many stayed to chat with our representatives about what the FMB is and what our members have to offer the public.
FMB Head of Policy Jeremy Gray and Communications Executive Alan Shortall with consumers
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Master Builder
www.fmb.org.uk
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