EDITOR'S NOTE
Promoting Progress in Arboriculture By Amy Kent
TM
In the tree care industry, excellence often speaks through the hum of a saw, the precision of a cut, or the safe return of every crew member at the end of the day. And while skill and dedication are an essen- tial part of every tree care team, these aspects still should be celebrated in the broader community. After all, recognition is not just a reward — it is a reflection of the standards we set, the values we uphold, and the future we continue to shape.
On the cover: A Sennebogen tree care machine quickly and safely takes multiple trees down. Source: Richard May
Amy Kent, Editor
ISSUE 12, SUMMER 2025
PUBLISHER Sachin Mohan: mohan@arbortimes.org EDITOR Amy Kent: editor@arbortimes.org ASSOCIATE EDITOR Mara Watts: mara@arbortimes.org ART/TECH DIRECTOR Richard May: info@arbortimes.org SAFETY AND TRAINING ADVISORS Jared Abrojena Bob Lehman Korey Conry Ken Palmer Robert Phillips Aaron Dickinson SENIOR ADVISORS Dane Buell Mark Garvin
When we take time to acknowledge achievements, we send a message: the work we do matters. From ground crews to executive leadership, each role contributes to a culture of excellence that deserves to be seen and shared. Visibility through awards does more than provide a moment in the spotlight — it creates lasting momentum. Internally, recognition can strengthen team dynamics, build confidence, and in- spire continued growth. Externally, it elevates the industry’s reputation and fosters trust with clients and communities alike. We often hear stories of quiet innovation — companies piloting safer work methods, team members going above and beyond to protect the urban canopy, businesses in- vesting in mentorship and inclusion. These are the stories that push the profession forward, and they should not remain behind the scenes. Submitting a nomination to a program like ArborAWARDS™ is not about boasting — it is about honoring the hard work, risks, and dedication that define professional tree care. It is also about creating a stronger future. Award programs provide a platform for peer learning, where standout ideas and best practices are shared across the in- dustry. This transparency helps lift everyone, from startups to established firms, encouraging accountability, innovation, and a shared commitment to excellence. Among the award programs available to the arbor industry, ArborAWARDS™ offers a unique opportunity to spotlight the individuals, teams, and innovations driving the industry forward. Whether it is a standout climber, a commitment to safety culture, or a game-changing environmental practice, celebrating these accomplish- ments helps raise the bar for everyone. It boosts morale within companies, educates the public on the importance of arboriculture, and motivates professionals across the industry to keep reaching higher standards. If someone on your team — or even your entire company — has made a measurable impact in the field, now is the time to share that story. Nominations and proposals for the 2026 ArborAWARDS™ season are currently open. Whether you are high- lighting individual leadership, team achievement, or a unique business practice, this is your chance to honor excellence and promote the values that keep our indus- try growing strong. Let your work inspire others. Lift up those who make a difference. Recognition today helps grow a stronger, safer, more respected tree care industry tomorrow.
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Stay grounded,
Amy Kent
ArborTIMES ™ Summer 2025 | 3
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