Kaustubh Deo, president of Blooma Tree Experts said. “This can lead to somebody taking a job and being dis- appointed because it’s not what they thought it would be. I want candidates to really understand what the job is go- ing to be like — the good, the bad, and the ugly. That way, they’re much more likely to stick around and learn how to do the job because it’s matching what was advertised.” Building trust with candidates starts with painting the whole picture. Jorge Titinger, CEO of Titinger Consulting , recommended using storytelling ele- ments in hiring campaigns to attract and engage high-quality candidates. “I’ve seen success when companies go beyond traditional job descriptions and instead craft compelling narratives about the impact of the role, the growth opportunity, and the purpose of the company,” he shared. “I advise compa- nies I work with to treat recruiting like marketing: articulate a value proposi- tion, use storytelling, and engage can- didates through multiple touchpoints.” THE PERFECT FIT The next step in a successful hiring campaign is taking the time to find out who the perfect person is and how they fit in with the company culture. “When it comes to seasonal hiring, speed helps, but alignment is every- thing,” Daniel Wood, founder and direc- tor of DM Estate Staffing noted. “A lot of businesses rush to fill seasonal gaps, but they don’t screen for personality, learning style, or values.” Lisa Tadewaldt, founder of Urban Forest Pro , concurred that there’s more to a candidate than what’s on their resume. “We’ve found that prior seasonal expe- rience is often overrated,” she opined. “Instead, we hire for attitude. We look for candidates who demonstrate com- mon sense, persistence, a growth mindset, curiosity, and a genuine enthusiasm for learning. A cheerful, easy-going demeanor also goes a long
40 | Summer 2025 ArborTIMES ™ When companies invest in seasonal workers with valuable opportu- nities for career growth and professional development, workers give back by increasing their motivation, productivity, and ambition.
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