“THIS PLANET HAS SEVEN BILLION PEOPLE ON IT. THAT’S ABIG FAMILY. WE’RE ALL CONNECTED, ANDWE CANALL HELP EACH OTHER.”
—GRANT CARDONE
marketing, motivation, and more. It is a conference for those who want to improve their businesses and every aspect of their lives. With A-list entertainment and elite presenta- tions from hand-picked experts and educators, the event itself has been a showstopper. And, the show is set to go on next year as planned. The 10X conference is just another way Cardone can reach people and make a difference in their lives. For him, touching more lives is the one to-do on his list that will never be crossed off. “Reaching more people and mak- ing a difference is my want and my why. I can’t help everyone because not everyone wants help, but I want to influence enough people to consider my life significant. I have to be noisy to get heard. People either like me or they hate me. I only worry about the ones that don’t hear me,” he said. LEAVINGALEGACY In the world of real estate, the phrase exit strategy is often spouted as a means to get out of a deal when the time is right. But when is it time to exit a career that is so far-reach- ing and so fulfilling? For Cardone,
Photo credit: Johnny the Camera Guy
there might never come a time to exit; rather, he hopes to leave a leg- acy that will live on to affect future generations. “My legacy is what people will say about me when I’m not around any- more,” he said. “My body can’t live forever, but my contributions can. My dad was a good man who influenced the small town we lived in, but I want to influence more people. I want to share educational tools that last. Businesspeople can make impacts forever—like Rockefeller and Carn- egie. Their names are still used and
what they did is still talked about.” The biggest thrill for Cardone is giving back and helping people, especially those he doesn’t know. For example, he tells investors, “Invest in yourself first, your busi - ness second. Then, if there’s money leftover, invest in something that can’t be destroyed. I’m not a risk taker. I make big bets on diversified assets. Multifamily is an indestruc- tible wealth vehicle that has proven itself for hundreds of years.” Time will tell if Cardone will be the same. •
22 | think realty magazine :: october 2020
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