FUNDAMENTALS
PROPERTY MANAGEMENT
What’s Your Rating?
HOW PROPERTY MANAGERS CAN GET FOUR STARS ON GOOGLE RATINGS
by Julie Tollifson, RMP®
company’s Google Rating. Rather than achieving a degree in mathe- matics and engineering, I found it to be rather helpful to solicit both tenants and owners for reviews as often as possible. The most effective way to receive positive reviews is to request them after a tenant or owner has had a positive experience. Our company made a goal last year to achieve 4.0 Stars on Google. At the time, we were only at 3.5 Stars. We got together with each department to identify opportunities to ask our tenants for reviews. Here is what we did and what we found: Our leasing department was able to improve the move-in process by creating a “Delayed Send” email to all recently moved-in tenants. The
rience with a property management company from either perspective allows for immediate word of mouth, which as you know, is the most inexpensive way to market your company, product, or service. The more tenants or owners that you drive to your website after a quick Google search and evalua- tion of your reviews, the more you can grow your clientele, and the more tenants you’ll have looking at your available listings to minimize vacancy. HOWTO IMPROVE YOUR GOOGLE RATING? There is a complicated and extensive algorithm for how the expert engineers calculate a
t’s no secret that Google ratings affect property man-
I
agement businesses. With the PM stigma among tenants, the search engine optimization (SEO) game feels almost impossible to win. However, with a good team, clear goals, and first-rate customer ser- vice, you can optimize your search engine and drive traffic to your website to minimize the vacancies for your clients! WHY CARE ABOUT YOUR GOOGLE RATING? There is a plethora of benefits to a climbing Google or Yelp rating. Everybody, owners and tenants included, uses Google. The ease of being able to evaluate others’ expe-
32 | think realty magazine :: october 2020
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