TR_October_2020

INVESTOR RESOURCES

ENTREPRENEURSHIP

Why 80% of Real Estate Entrepreneurs Fail

HOW YOU CAN AVOID THEIR FATE

by Robert Syfert, RealEstateInvestor.com

Do youwant to hear the bad news or the good news first?

Personally, I like to know what I’m going up against, so I’ll start with the bad... THE BAD NEWS The simple truth is that the majority of entrepreneurs will have to re-enter the workforce because they failed to build a successful business. Personally I think the 80/20 rule is a bit generous when applied to real estate entrepreneurs—I see it as more of a 95/5 split—but we’ll go ahead and apply the more generous percentage to this statement: At minimum 80 percent of entrepre- neurs will fail. THE GOOD NEWS You don’t have to be one of them. You have the opportuni- ty to learn from their mistakes! You can use those failures to identify and navigate those stumbling blocks that lead to failure. Let’s look at the two biggest les- sons you can learn from unsuccess- ful real estate entrepreneurs.

yourself! Open your eyes and look around. Do you see even one entre- preneur making six or seven figures without delegating a single task? No? That’s because they don’t exist! You shouldn’t be spending time on anything else except for negotiating and closing deals. That’s what gives you the income, and in turn gives you the freedom to leverage. Lead Qualifying and Automation are $10 an hour jobs that you should not be doing. No more DIY! Seriously, STOP. The way I see it is, you can choose to invest in the tools and the people that can help you succeed and make lots of money... Or you can try to do it all by yourself and watch all that money and time wash down the drain with your wasted dreams. At the end of the day, you have an 80/20 shot at failing or succeeding in real estate. If you’re shooting for the 20 percent, I want to help you get there. Learn how we can help you shoot the gap at realestatein- vestor.com. •

for being inconsistent. While incon- sistent marketing can lead to big problems, inconsistent follow up is the big death sentence for most businesses. What really gets me is that this is the easiest thing to implement. It is 2020 and if you’re not using the pow- er of automation to drive your follow ups, then your business will fail. Sure, you can use calendar remind- ers, a whiteboard, or sticky notes at first, but once you get more than a few leads a month, you need to set it and forget it with an automated follow-up system. And since you have access to one of the best auto- mation platforms on the market for less than $100 a month (my not-so- shameless plug), there’s literally no reason why this common business killer should come anywhere close to your business dreams.

LESSON ONE: LACK OF CONSISTENCY You’re busy, but that’s no excuse

LESSONTWO: WASTINGYOUR TIME Stop trying to do everything

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