Sklar Technology Partners - April 2019

Companies That Participate in April Fools’ Day April Fools’ Day might be the only appropriate time of year for you to prank your friends or coworkers with gags like dipping an onion in caramel and offering it as a candy apple or loosening the tops of the salt and pepper shakers. It’s also the one day of the year when big companies get to join in the mischief as well. Check out these company-wide April Fools’ jokes that left millions of people scratching their heads. Netflix’s PSA In 2015, everyone’s favorite online streaming company issued a PSA thatwarned binge-watchers all over the world of the social, physical, and psychological dangers of watching too much TV. In fact, if viewers watched more than two consecutive episodes of a show on April 1, they were greeted with a PSA from popular actors, like Michael Kelly from “House of Cards” or Taylor Schilling from “Orange Is the New Black.” Some stars even told Netflix users to “Turn off the TV and take a shower. You stink!” Burger King’s Chocolate Whopper Just last year, Burger King fooled hungry customers by creating the Chocolate Whopper. The imaginary fast-food treat is made with chocolate cake buns, a chocolate “beef” patty, raspberry syrup as the ketchup, rings of white chocolate as the onions, milk chocolate as the lettuce, vanilla frosting as mayo, and candied blood oranges as the tomatoes. This prank was quite a creative feat by Burger King staff, and merely watching the advertisement spiked glucose levels everywhere. eHarmony’s ‘FURever Love’ Dating Service for Dogs Perhaps the most wholesome prank that’s ever been peddled to the masses was the launching of eHarmony’s FURever Love: Canine Compatibility Companion Service. The dating website claimed that based on the algorithms they use for creating compatible human relationships, they built this service to “create robust profiles for dogs based on key dimensions of their personality.” The biographies they created for the pups’ profiles included canine mate preferences, like “Looking for a tug-o-war partner,” “Must love squirrels,” and “It’s been ruff finding a quality stud to go on walks with.” 3 Hilarious Pranks Played by Businesses

What’s It Worth? Why Hackers Would Love Your Email Password

Who cares? It’s just my email.

Cybersecurity is often motivated by financial fears. This is why keeping cybercriminals out of our bank accounts or payroll software takes top priority. But in the same breath, many people take a casual response to the security of other digital services. When warned of security flaws surrounding their email, far too many shrug off the threat. After all, if they don’t handle money through their email, why would hackers bother trying to break in? This is an incredibly dangerous mindset to have around your personal data security. The reality is that any area of your digital life could be valuable to a half-competent hacker, and your email is a hub for all your online habits. Here are a few ways criminals could make money off your hacked email account. Account Resale If you don’t have two-factor authentication, it only takes then clicking “Forgot password” for hackers to change your password on all accounts connected to that email. Then they can start selling your accounts to the highest bidder. A few examples include:

• iTunes account: $8 • Fedex.com account: $6 • Groupon.com account: $5 • Social media accounts (Facebook/Twitter): $2.50

These aren’t much on their own, which is why hackers use bots to target thousands of emails at a time.

Contact Harvesting With control of your email, hackers can target other people in your email and chat contacts, access Google Docs or Dropbox, and even connect with your friends through Facebook messenger. How much damage could a hacker do if they messaged everyone in your friends list, asking for donations to some cause? Don’t sell yourself short. Your email, like all your data, is valuable. Our Password Management Service can help you treat it that way by setting up two-factor authentication and other important security steps. Check out the free demo at Demo.SklarTech.com and stop leaving your email unprotected.

While these April Fools’ Day jokes were all made in jest, the pranks certainly kept audiences guessing long after April 1 had passed, and it’s not hard to see why.

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