Exhibit at the 2022 HRSouthwest Conference on October 17 and 18 at the Fort Worth Convention Center. Be one of only 90 booths!
Sponsor & Exhibitor PROSPECTUS
Table of CONTENTS
Gold Sponsor Packages, Benefits, and Pricing 12 Platinum Sponsor Packages, Benefits & Pricing 11 Silver Sponsor Packages, Benefits, and Pricing 14
Exhibit at The HRSouthwest Conference 03
Meet the Attendees 04
Past Exhibitors 05
Marketplace Schedule 06
For Exhibitors 07
Get Noticed - Marketing Add-Ons 08
For Sponsors 09
Why participate?
Our proven exhibit hall traffic drivers encourage attendees to visit with you throughout the event. Whether they are playing the Marketplace Challenge game, having coffee and lunches on the show floor, or attending the popular opening event, we continually try to drive HR professionals to the Marketplace floor. Still not convinced? According to the 2021 Conference survey, 97% of exhibitors were satisfied with the exhibit hall traffic, 93% plan to exhibit this year, and 90% will recommend the event to their colleagues and friends. And if that is not enough, in 2021, 89% of attendees visited with exhibitors in the Marketplace, and 96% would recommend the Conference to their friends and industry colleagues! These are numbers you cannot ignore. It is time to get “back out there” and share your products and services with your target audience. Limited booths and proven exhibit hall traffic drivers mean you will get business done. We hope to see you in Ft. Worth!
Exhibit at The HRSOUTHWEST CONFERENCE
The 81st Annual HRSouthwest Conference, powered by DallasHR, is recognized as the official State of Texas SHRM Conference and provides human resource professionals and those who supply products and services to the HR industry a place to learn, network, and grow. Exhibit at the 2022 HRSouthwest Conference on October 17 and 18 at the Fort Worth Convention Center and be one of only 90 booths to account for safe distancing.
Contact us
We’re here to answer any questions you may have. Reach out via email: exhibitors@hrsouthwest.com or by phone: Florence Epelfeld, 469.283.6962
Follow us
hrsouthwest
HRSouthwest Conference
@HRSouthwest
03
Meet the ATTENDEES
HRSouthwest Conference attendees are the clients you want to meet. Take a minute to review the demographics and become familiar with your future customers. In full transparency, organizers expect at least 800 HR professionals to register this year, barring any new virus strain restrictions.
< 100
1 - 5 Years
100 - 499
18%
33%
27%
Years in the INDUSTRY
Company SIZE
34%
6 - 15 Years
48%
11%
14%
500 - 999
15%
1,000 - 4,999 5,000+
16 + Years
BUYING DECISIONS
NET PROMOTERS SCORE
ENGAGEMENT
Review, recommend or make final buying decisions for their companies.
Will recommend attending the event
Liked the variety of products and services showcased.
Visited with exhibitors in the Marketplace.
77%
91%
93%
96%
to a colleague or industry friend.
04
“
Who exhibited LAST YEAR?
HR people are such a fun group, and HRSouthwest did a great job putting together an amazing event. The Marketplace was a great experience for our team and a great opportunity to meet with so many potential clients.
2020 Exhibitor - SixFifty
Keystone Partners
AAA Texas
Dallas Baptist University
Robert Half
AbsencePlus
Dallas HR Management Association
KMC Incentives
SHRM
Alterity Solutions, Inc.
Learn Your Benefits
SimpliVerified LLC.
FBMC Benefits Management
ApplicantPro
LegalEASE
SixFifty
Financial Additions
Ascendium
Marsh McLennan Agency
Spectrum Credit Union
GoCo
ASquared Promotions
Netspend
Star Wellness
HR Education Network
Stewart Leadership
Associated Time on Demand
Ogletree Deakins
HUB Fort Worth
Becoming Your Best Global Leadership
Paycor
Switchplace
IdentiSys
Paylocity
T&G ID Systems, Inc.
CAFCU
IMA Corp
Perfect Feast
Take Command Health
Careintong International Corporation
Imperative – Bulletproof Background Screening Info Cubic Employment Screening
Prevue HR
The CA Short Company
Challenger, Gray & Christmas, Inc.
PrideStaff
The Chicago Scholl of Professional Psychology
Choice Screening
Randolph-Brooks Federal Credit Union
Inspirus
The Hallasan Group
Clarity Benefits Solutions
United Concordia Dental
interviewstream
rapid!
Columbia Southern University
Raymond James
Jet Dental
University of Phoenix
cs3 technology
◆The pink type represents 2021 Sponsors.
05
The Marketplace SCHEDULE
SUNDAY, OCTOBER 16
MARKETPLACE MOVE IN
Exhibitor Move-In ◆ and Registration
10:00 AM – 4:00 PM
Schedule subject to change
MONDAY, OCTOBER 17
MARKETPLACE OPEN 9:00 AM – 7:00 PM
6:30 AM – 5:00 PM
Registration Open
9:00 AM – 10:30 AM
Pick Up Units or Purchase Lead Retrieval licenses
10:45 AM – 11:30 AM
Marketplace Break
12:00 PM – 5:00 PM
Product Demos and Education on The Knowledge Hub Stage
12:30 PM – 2:00 PM
Marketplace Lunch ( Marketplace Challenge Game Drawing) Marketplace Welcome Celebration (Marketplace Challenge Game Drawing)
5:30 PM – 7:00 PM
TUESDAY, OCTOBER 18
MARKETPLACE OPEN 10:00 AM – 2:00 PM
7:00 AM – 5:00 PM
Registration Open
9:00 AM – 10:00 AM
Pick Up Units or Purchase Lead Retrieval licenses
10:00 AM – 1:30 AM
Product Demos and Education on The Knowledge Hub Stage
10:15 AM – 11:15 AM
Marketplace Break (Marketplace Challenge Game Drawing) Marketplace Lunch (Final Marketplace Challenge Game Drawing)
12:00 PM – 2:00 PM
Exhibitor Move Out ■
2:01 PM – 4:30 PM
5:30 PM – 7:00 PM
Tuesday Night Party (Last Chance to Network with Attendees)
◆ All booths must be set by 4:00 PM on Sunday, October 16. ■ Any exhibitor who dismantles their booth and moves out before 2:01 PM, is subject to penalties.
06
Become an EXHIBITOR
10’ X 10’ Space The Marketplace is THE place to get business done. Limited to ONLY 100 booths, more non-conflicting hours on the agenda for attendees to meet you, a welcome event in the exhibit hall, and traffic-driving activities, this year’s event is sure to provide quality leads and safe, meaningful connections.
Your booth includes
Booth space (10’x10’) with company sign, one table, two chairs, standard carpet, drape back and sidewalls.
EARLY
Now – June 30 $ 2,399
Registration for two Marketplace only booth staff, including access to the VIP Partner Lounge with beverage and snack service, several coffee breaks, two lunches, and two evening networking events. Additional booth staff registration is $135. Complimentary marketing includes your company’s logo, bio, and link on the website, recognition on signage at the Convention Center and in the mobile app.
STANDARD July 1 – August 31 $ 2,549
PEAK
September 1 – October 7 $ 2,579
Your booth space does NOT include services like electricity, direct internet drops for extra bandwidth, furniture, carpet upgrades or daily cleaning. Pricing and order forms will be available in the Exhibitor Service Center online this summer.
07
Marketing ADD-ONS
PRE-EVENT EMAIL Your company’s custom email (sent by event organizers on your behalf) deploys to registered HR practitioners one month before the event. (Limited slots and dates available.) Attendee Email $ 749
Nothing beats the enormous value of meeting current clients and potential customers face-to-face. However, just buying a booth and showing up does not make the most of your investment. Optimize your onsite experience and take advantage of these essential marketing add-ons for the best ROI!
Host a new product demo or share details on your services with a 20-minute presentation on the Knowledge Hub stage. Located prominently on the Marketplace floor, presentations given by subject matter experts run throughout the day. (Time slots are limited, content requires organizer approval, first come, first served.) Knowledge Hub $ 849 LEAD RETRIEVAL LICENSE Increase your onsite lead efficiency, gain immediate access to booth visitor data and perform quicker follow-up with potential prospects after the event. 93% of 2021 Exhibitors were happy with the quality of leads in 2021. Lead Retrieval $ 299 NOW ONSITE $ 399
The Marketplace Challenge, an exhibit floor traffic driver, is back with the traditional printed “passport” style game. Your company name and booth number command a square on the game card. Attendees complete the game card by visiting participating exhibitors’ booths, and finished cards are turned in for several chances to win cash prizes throughout the event. (Squares are limited, first come, first served, due dates apply.) Marketplace Challenge $ 599
WEBSITE ADVERTISING Advertise your company’s products and services with a digital Advertisement linked to your preferred landing page. (Limited ad space is available, and due dates apply.) Conference Website $ 495 SMALL LARGE $ 695
08
Become a SPONSOR
Increase your company’s visibility and become an official sponsor of The HRSouthwest Conference. With opportunities to fit most budgets, you will build brand awareness and reach HR professionals who influence and make critical decisions that benefit their organizations.
Your booth includes
PLATINUM
20 x 20 Island Booth Six booth staff $ 10,000
Platinum (20’x20’) footprint and carpet. Gold and Silver 10’ x 20’ and 10x 10’ in-line booths include pipe and drape, company sign, and standard carpet. Registration for two Marketplace-only booth staff per 10’ x 10’ footprint includes access to the VIP Partner Lounge, several coffee breaks, two lunches, and two evening networking events. Additional booth staff are $135.
GOLD
10 x 20 Inline booth Four booth staff $ 7,500
Complimentary marketing includes your company’s logo, bio, link on the website, recognition on signage, and mobile app.
SILVER
10 x 10 Inline booth Two booth staff $ 5,000
Your booth space does NOT include services like electricity, direct internet drops/extra bandwidth, furniture, carpet upgrades or daily cleaning. Pricing and order forms will be available in the Exhibitor Service Center online this summer.
09
Become a SPONSOR
PLATINUM
20 x 20 Island Booth Six booth staff $ 10,000
Your sponsorship includes
Marketplace Challenge game “space.”
GOLD
10 x 20 Inline booth Four booth staff $ 7,500
Enhanced sponsor recognition includes enhanced marketing and communications, including dedicated emails promoting your sponsorship, email footer, enhanced social media, and digital advertising when the sponsor is mentioned. AND choose up to FOUR additional perks and marketing opportunities dependent on sponsorship level. See the following pages.
SILVER
10 x 10 Inline booth Two booth staff $ 5,000
10
Platinum Sponsor $ 10,000
Benefit menu CHOOSE FOUR ITEMS
Puppy Cuddling Puppy cuddling continues to be one of the most popular Marketplace floor events. This activity helps socialize dogs as they learn to become invaluable canine companions for veterans or those with physical disabilities. And everyone can use a puppy hug after the year we have had. Placed as close to your booth as possible, enjoy a second opportunity to connect with attendees. Tip: Provide a dog lover giveaway like a collapsible bowl or bags for... you know.
▶ THREE Lead Retrieval Licenses - Increase your onsite lead efficiency, gain immediate access to booth visitor data and perform quicker follow-up with potential prospects after the event. ▶ One Pre-Event Emails - Get in front of attendees before the event begins. Conference organizers send emails on your behalf. ▶ ONE Video Advertisement - Company promotional video posted on the Conference website until December 2022. ▶ LARGE Digital Advertisement - Enjoy prime real estate with a large Ad on the Conference website through December 2022. ▶ TWO Push Notifications - Drive traffic to your booth via the mobile app. ▶ ONE Post-Event Email - In addition to your leads collected at the event, send a follow-up email to all attendees. ▶ TWO Social Posts - Communicate with attendees via social media. Posts deployed.
Headshot Station
One of the most in-demand activities at the event, professional photographers, take headshots of attendees during breaks and lunches in the Marketplace. Placed as close to your booth as possible, enjoy a second opportunity to connect with attendees. Tip: Provide a logoed giveaway like a selfie light or mirror. Every Conference participant uses the mobile app. Put your name on the Wi-Fi in the Convention Center. Wi-Fi is the most used attendee amenity during the event. Your branded design appears on the log-in page, and your personalized password is required to log in daily. (Sponsor provides log-in page graphics and password for Wi- Fi access). Wi-Fi
Mobile App
Every single conference participant uses the mobile app during the event. Your logo appears on pre-evet app communication, and your branded splash page appears every time an attendee opens the app during the event. Tip: Provide a phone- related giveaway to complete the package.
11
Gold Sponsor $ 7,500
Benefit menu CHOOSE TWO ITEMS
▶ TWO Lead Retrieval Licenses - Increase your onsite lead efficiency, gain immediate access to booth visitor data and perform quicker follow-up with potential prospects after the event. ▶ ONE Pre-event Email - Get in front of attendees before the event begins. Conference organizers send emails on your behalf. ▶ SMALL Digital Advertisement - Enjoy prime real estate with a large Ad on the Conference website through December 2022. ▶ ONE Push Notification - Drive traffic to your booth via the mobile app. ▶ ONE Social Post - Communicate with attendees via social media.
The SHRMStore offers a wide variety of Conference speaker-authored titles, favorite HR books, and HR-related swag. Your logo would look great promoting the always crowded SHRMstore. Tip: Provide a giveaway or piece of collateral for cashiers to add to the bag upon checkout. Bookstore
Lanyards featuring the sponsor’s logo are worn by attendees, exhibitors, and speakers throughout the Conference. Many attendees also repurpose them for their keychains, security badges, and other everyday uses, giving your logo more reach after the event. Sponsor provides lanyards with event logo to specifications. Lanyards Keynote Speaker
Marketplace Challenge Game Card
MONDAY OR WEDNESDAY
Exhibit hall challenges drive booth traffic. The Marketplace Challenge allows attendees to compete for prizes by visiting with exhibitors. With three different prize drawings on the Marketplace floor, your brand will be front and center on exhibit hall days. Sponsor provides nine higher-end logoed giveaways to go with cash gift cards. Tip: Increase the prize appeal by adding to the gift card funds, and the sponsor’s representative can give out the prizes to winners.
Here is your chance to welcome future clients during the opening session or leave them with a final thought at the closing session. Keynotes speak on Monday and Wednesday mornings, and each sponsor receives one minute of stage time to introduce the speaker. Tip: Provide a logoed giveaway for all chairs to drive attendees to your booth on Monday or be top of mind when they depart on Wednesday.
12
Gold Sponsor (continued) $ 7,500
Selfie Wall
Conference attendees love to take selfies, and with a great background, your brand gets noticed with every selfie taken and posted during the event. You provide the eye-catching backdrop we place near your booth; you have a second opportunity to connect with attendees. Sponsor provides the wall backdrop and must include the Conference logo within the design.
Lunch MONDAY OR TUESDAY
Get in front of 95% of Conference attendees who stay at the venue to break for lunch. Choose Monday or Tuesday! Sponsor provides logoed lunch size napkins. Tip: Put some fun giveaways or engaging collateral on the tables to drive booth traffic.
Ribbon Wall Attendees love to share their
Water Bottles
NEW
Are you Looking for a socially responsible way to get your name in front of all participating HR professionals? Water bottles are your opportunity to get your brand in the right hands. Sponsor provides the logoed bottle or receptacle and includes a nod to the Conference. Tip: Provide logoed flavor packets at your booth and drive thirsty traffic.
accomplishments in the form of badge ribbons. Sponsor the popular ribbon wall and your logo and marketing message can be seen by all who visit. Conference organizers supply DallasHR Chapter, SHRM, and HRCI ribbons ONLY. The sponsor fills the remaining spaces with their customized ribbons.
Welcome Evening Beverage Packages Own a bar! The welcome celebration allows attendees to stay and unwind, catch up with friends and meet with exhibitors. Work with event organizers to upgrade the “standard” bar included. Sponsor provides logoed cocktail napkins. Four packages are available. Tip: Add that extra touch and provide logoed bottle koozies.
Closing Party Entertainment Package Help attendees “let their hair down” as the closing part entertainment sponsor. Guests will enjoy networking, dancing to the D.J. and photo fun in the photo booth. You provide a fun back ground for photos and can work on a song list or host a dance contest with the D.J.
13
Silver Sponsor $ 5,000
Conference Badges
Benefit menu CHOOSE ONE ITEM
Badges Conference attendees must wear their badges for admittance to education and networking events. Your full-color advertisement encourages attendees to stop by your booth, download your whitepaper, and more. And we all know Conference participants save event badges, so your marketing lives on.
▶ ONE Lead Retrieval License - Increase your onsite lead efficiency, gain immediate access to booth visitor data and perform quicker follow up with potential prospects after the event. ▶ SMALL Digital Advertisement - Enjoy prime real estate with an Ad on the Conference website through December 2022. ▶ ONE Social Post – Communicate with attendees via social media. Posts deployed.
Charging Stations
Keep your brand in front of Conference participants who need to recharge their devices. Charging tables and “charged” seating areas with logo recognition are placed throughout the Marketplace providing convenient, comfortable places to plug in and stay connected. Tip: Provide logoed power cubes in your booth for use at the charging stations.
First Timers Orientation
The Conference is busy, and the event can be a bit daunting for the first-time attendee. That is why the Fist Timers Orientation Session is the first stop for our first-timers and past attendees who want to see what is new at this year’s event. Engage with our first-timers and help them navigate the event successfully.
Escalator and Front Door Clings
NEW
Welcome attendees daily with branded messages on the Convention Center’s front doors. Brand four doors along 12th street. Every HR practitioner travels up and down the escalators to access second-floor events and sessions. Sponsor produces and prints door and escalator clings to specification. Tip: Use this space to promote your booth number and or Conference special to drive traffic to your booth.
Hand Sanitizing Station
NEW
What better way to say we care about you then having your logo on four large foot or hand operated sanitation stations. Strategically placed throughout the Convention Center, your logo will be front and center.
14
Silver Sponsor (continued) $ 5,000
Legal Exchange
Pen All Conference attendees can pick up your logoed pen during registration. Sponosor provides pens and includes a nod to the conference. Unused pens are distributed by DallasHR at various HR industry events throughout year keeping your brand and the conference top of mind. The Welcome Desk is the first stop for questions and help. Staffed by Conference organizers, your name will be associated with smiling faces, and quick directions and help for attendees. Tip: Provide a logoed giveaway for staff to give to those who stop by. Welcome Desk Networking Breaks Breaks are a popular time for attendees to meet up with colleagues, speak with exhibitors and recharge with coffee or tea. During your sponsored networking break, your logo is prominently featured on signage at each beverage station Sponsor provides logoed beverage napkins. Tip: Provide logoed “sleeves” for hot coffee cups.
This popular extended session on Wednesday morning is all about legal issue affecting HR today. This year’s new mock trial format is guaranteed to fill the room. The extended session takes two education session spots. Sponsor introduces the session and can provide collateral for back of room. Tip: Provide a logoed stress ball in the shape of a gavel or similar.
Committed HR professionals participate in workshops on Sunday prior to the official start of the Conference. Be the first sponsor they connect with! Your full-day sponsorship includes morning and afternoon workshops. Introduce the sessions or provide a short video to run as the room fills. Tip: Provide a logoed giveaway for these over achievers like a logoed notebook or journal. Workshops NEW Relaxation Station This returning favorite is a popular spot for attendees. The Relaxation Station offers attendees a chance to relax and clear their heads with complimentary relaxation options. Located in The Breakroom, on The Marketplace floor, your brand stands out at this can’t miss stop. Sponsor fills large footprint with relaxation options like chair massages, virtual reality googles, oxygen bar, etc. with organizers approval.
15
Contact us We’re here to answer any questions you may have. Reach out via email: exhibitors@hrsouthwest.com or by phone: Florence Epelfeld, 469.283.6962
Follow us
hrsouthwest
HRSouthwest Conference
@HRSouthwest
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