Praise For Michael E. Gerber, Fred G. Parrish, And The E-Myth Chief Financial Officer
“ A s a small-business owner serving as your own CFO, doing it the Fred G. Parrish and Michael E. Gerber way will make you look smart, manage smart, and lead smart. The results will be meaningful; your bankers will be impressed.” –R.L. Thornton III, Vice Chairman (Retired), JPMorgan Chase, Dallas, TX “ A great book on the chief financial officer’s role in managing resources, growth, change, and getting results. I highly recommend it.” – Daniel R. Tomal, Ph.D., Distinguished Professor, and Award-Winning Author, Leading With Resolve and Mastery “ S ome entrepreneurs and managers are ‘freaked out about finance,’ but this book leaps you past accounting to becoming your own financial architect. ” –Burke Franklin, Creator and CEO, Business Power Tools “ T his outstanding book lays out in clear and practical terms the critical, strategic, and operational roles that CFOs play in highly successful organizations. It is a must-read for every progressive business owner, regardless of the size of your company. ” –Patrick J. Below, CEO, CEO Consulting Services “ I f you want to grow your business, start with this book! Fred’s practical step-by-step process will give you the ability to identify financial problems before they occur. This easy-to-read book will help you understand how to proactively make changes to your business that will take it to the next level. Let Fred give you real-life examples of how actual small business owners have grown their companies by implementing the tools found in this book. The best news is you do not have to be an accountant to take advantage of these systems . Fred breaks down every system and process into actionable steps with templates and forms that any business owner can use to become the driving force of their profits.” –Mark Langford, Executive Director, North Texas SBDC If your company is large enough to have a true CFO, then good for you. But if it isn’t, you’re it! You need to know exactly what that means and, more importantly, what to do about it …
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